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Improve When Others Are Not

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One of the more interesting experiences of my life occurred when I was about 13-years old and I was on an airplane headed to Spain to study for the summer with a group of high school students. The airplane had literally been held up about 20 minutes because...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 3 Comments  

Use the Power of Contrasts to Drive Yourself Forward

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The first principle is that you must not fool yourself, and you are the easiest person to fool. Richard P. Feynman, Nobel-Prize Winning Physicist When my father was growing up, his father used to spend occasional Sunday afternoons driving him through...

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Filed under Featured, Getting Ahead, How to Succeed 1 Comment  

Fight for the Right to Work

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In a bad job market, the most important thing you can do is to keep trying.  Never give up.  Life is a race and your career is also a race.  The problem with most people is that they are often willing to give up at the first sign of difficulty. ...

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Filed under Featured, Getting Ahead, Life Lessons 3 Comments  

Athens, Sparta, America and Your Job Search

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One of the greatest conflicts in the ancient world was between Athens and Sparta. In fact, the history of ancient Greece was dominated by the conflict between these two different cultures. Both cultures ended up leaving an important legacy to the world. On...

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Filed under Advancement, Featured, Finding a Job, Job Market, Keeping a Job, The Role of Jobs in Today’s World 14 Comments  

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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