How to Succeed

How to Succeed

Police Chases, Foreclosures and Access to Information

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About three years ago, my mother’s boyfriend Dave started calling me and threatening to come out to California from Detroit and kill me unless I made my mother sign her house over to him. My mother had moved away from Michigan to be close to my...

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The Lazy Man’s Way to Riches

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The Lazy Man’s Way to Riches by Joe Karbo is one of the best-selling books of all time. You may have seen the advertisement for this book in Popular Science and other magazines in which it ran for years. The advertisement went into some detail as...

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A Message to Garcia and Your Career

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One of the most inspiring true stories I have ever read is A Message to Garcia, by Elbert Hubbard. It is a short essay that discusses the initiative of a soldier who is assigned a difficult mission of delivering a message and comes through, completing...

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Never Go for the “Quick Advantage”

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Once when I was around 12 years old, I was riding my bicycle and a car came out of nowhere, knocked me down, and then ran over the bike. The man who hit me was coming out of a bank and had crossed a sidewalk, not looking where he was going. I was a little...

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Specialize, Be Seen and Associate with Greatness

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Not too long ago, I was spending the afternoon with a man who had sold a company for $850 million that he had founded. His home was perched on a cliff over the ocean in Malibu – sort of like Tony Stark’s home in the Iron Man movies. Very few people...

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Noah, Floods, Creative Destruction and Your Career

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One of the most important stories in the Bible, from the book of Genesis, is the story of the flood. According to this story, God looked down upon the Earth and became angry at what he perceived to be mankind’s sins. He regretted creating people...

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Become Entrepreneurial

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The greatest challenge you have in your career and in your life is to avoid becoming a mere commodity. When you are a commodity, you are no different from the next guy. People can copy you and schools can stamp out tons of people just like you. Employers...

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The Two Most Important Ingredients of Success

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The day after September 11th, I was watching television when an official came on air to comment about the economic crisis that was about to unfold when the stock market opened. “We know that when the market opens it is going to be very bad. We also...

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Where to Find Jobs

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It might not seem like it at first glance, but truly, there are more resources to find jobs than you could ever take advantage of. In fact, despite having been in the career business for more than ten years, I discover new sources of jobs on a daily...

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Concentrate on Your Product

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When I was growing up, I used to spend most weekends with my father. Like most fathers I knew, my dad loved to watch sports. Football was always on during the season, and he always seemed most interested in college sports. I have always been amazed by...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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