How to Succeed

How to Succeed

You Need to Pay the Cost

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I have been working since the time I was around 9 years old. When I was 9 years old, I wrote my age down illegibly on an employment application so that I could get a job delivering newspapers for the Detroit News. At the time, you needed to be 11 in order...

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Keep It Simple Stupid: Confessions of a Bad Interviewer

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When I was in college, I wrote a 500-page book that went into considerable depth evaluating the incredibly complex race relations that existed within the Detroit metropolitan area at the time. Specifically, I was interested in how African-Americans had,...

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You Need to Condition Yourself to Make a Lasting Change

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One Saturday evening around 10:00 p.m., I ran into one of my neighbors at the grocery store. We were both buying ice cream. My neighbor is a very well-known businessman and someone I have always looked up to from a distance. We started chatting and he...

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Supermodels, Your Body, and Your Mind

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I have recently moved into a condominium in Las Vegas and every single day I go down to the gym and exercise. The condo building itself is very large and the units themselves range in price from $100,000 to upwards of $5,000,000. One of the most exciting...

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Do Not Allow Others to Be in Control of Your Career and Life

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Several years ago, I bought a car that formerly belonged to a very heavy smoker. By the looks of the interior, the car had been exposed to smoke for at least eight hours a day for more than a decade by the time I got it. My first order of business when...

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Take Responsibility

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A few months ago, a famous businessman came to visit me in my office. This man is quite well-known and was a high-profile politician at one point in his career. He is the sort of executive you may read about on the cover of the Wall Street Journal, and...

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Never Abandon Work You Are Exceptional At

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In the movie industry, when a movie studio makes a successful movie that becomes a blockbuster, they generally will make a sequel. They would be crazy not to. They have a formula that works. It is the same thing with books, television shows and other...

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Create a Sense of Urgency

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When I first started selling asphalt repair services door-to-door, I heard one response an awful lot: “Let me think about it!” In fact, I heard this so often it became tiresome after a while. I could speak with 100 people in an evening and...

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Success Requires Ignoring Group Norms

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When I started legal recruiting, within a few months of starting the business, I met a man who was one of the founders of the dominant legal recruiters association. At one time, he had the largest legal recruiting firm in California. As I spent time getting...

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Eliot Spitzer, Your Dark Side and Being Calm

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I had a very disturbing experience several months ago and I am almost reluctant to talk about it because it was so disturbing. I am hesitant because I recognize that your natural response might be to assume I am a little aberrated for being in the situation...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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