Life Lessons

Life Lessons

Do Not Allow Others to Prey on Your Fantasies

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When I was around 18 years old, I picked up the most fantastic letter I had ever seen.  It was atop newspapers and other papers that were scheduled to be recycled at the home of wealthy parents of a friend of mine. The letter discussed a “proprietary”...

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The Pygmalion Effect and Setting Incredible Expectations for Your Career and Life

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In your life, have you ever been around people who set either extremely high or extremely low expectations for you? It’s important that you surround yourself with people who believe in you and what you can achieve. It is equally important that...

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What You Want, Do Not Want and Need to Be

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When I was younger and less experienced in the ways of business, I made some huge mistakes. One of the most memorable mistakes I ever made was hiring someone to work for me for a healthy six-figure salary in a job I did not even understand. The person...

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Avoid the Envy of Others

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I am sure you have heard about how Sam Walton used to drive around in an old pickup truck—despite being worth billions of dollars. Warren Buffet lives in a house not worth more than $200,000 and has lived there for thirty-plus years. He also works in...

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Tell the Truth

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Ever since I moved to Los Angeles years ago I’ve been hearing about a basketball coach named John Wooden. He’s everywhere.  An athletic club I’ve frequented has a John Wooden award.  Books have been written about him – good books, books people...

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Your Power Must Come from Within

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Some time ago I went to meet a few people for lunch who I knew. These people were about 20 years or so older than I was, and we were meeting in a nice restaurant by the water in Long Beach, California. I do not remember what the meeting was about –...

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Your Life Is the Product of Your Rituals

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I just returned from a two-day conference where the only choices I had for lunch each day were sandwiches with a side of potato salad or chips. After eating this lunch, I found myself far less productive than I was in the morning. The meal was too heavy...

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Always Ask and Observe: “How Long Have People Been Around?”

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There is one very easy and almost fail-safe way to evaluate companies, individuals, and various groups of people. It can save you a tremendous amount of worry in business deals and it can also ensure that you end up working in places that are likely...

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The Milgram Experiment, Submission to Authority, Your Life, and Career

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The world is, quite simply, a jungle. You have your strong species and your weak species. You have your strong people and your weak people. Strong people impose their will on the weak and make the weak act in ways that benefit the strong. In the animal...

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Make Sure Your Life and Dreams Are Your Own

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When I was around 10 years old, my mother had a college friend, who brought over her son (who was my age) and he thought it would be amusing to take some of my mother’s lipstick and put it on.  Then he started putting some sort of mascara (or something...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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