Advancement

Advancement

Do What You Want to Do, Not What You Think You Should Do

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I know two men who worked in New York City, each of whom made millions of dollars and immediately quit their jobs, taking up completely different careers as gas station owners in New Jersey. I learned about one of these men when I was in college, and...

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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference...

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Love Your Work and the People Who Give It to You

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From the time I was 19 until I was about 27, I spent a good portion of my summers doing asphalt work around Detroit. That included asphalt sealing, hot tar crack filling, and asphalt patching. It was seasonal work and most people in Michigan only seal...

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The Graduate, Andrew Carnegie, and Finding Positive Economic Currents

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In the 1967 movie The Graduate, Dustin Hoffman plays a young, recent college graduate, Ben. At a party, Ben is congratulated by his family and their friends: Guests: We’re all so proud of you, proud, proud, proud, proud, proud, proud, proud. What...

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Why You Should Never Miss a Company Holiday Party or Invitation to Your Boss’s Home

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A few years ago, I spoke with a man (now retired) who had worked in a large corporation for forty years and in his last twenty years, he basically did nothing. He was paid very well and was more or less forgotten—doing very little of anything. He would...

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Everything Is Negotiable

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Life is Negotiable Something very few people truly realize is literally everything is negotiable, and it’s important to think of your career as a chance to negotiate the best possible deal and circumstances you can for yourself. Your career, your...

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How to Be a Good Manager

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Among the many interrelated problems that can occur in an economy are people having not enough work, not enough holidays, not enough benefits, and of course, not enough pay. As disruptive and problematic as these issues may become to people, hands down,...

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Working on Sundays and Concentrating on Your Work

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There is a secret to success, common among most successful people out there that I have seen time and time again: Working on Sundays. When I was practicing law, the best attorneys were always in on Sundays. When I was a student in college and law school,...

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Over Deliver Because It Is Not about You

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Several years ago, I was in the midst of opening up various legal recruiting offices around the United States. In my sheer enthusiasm for the business, I would bring new recruiters from around the country to Los Angeles and have them live with me for...

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How to Talk about Other Interviews in Your Interviews

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One of the questions I receive quite often from people I work with is whether or not they should talk about other interviews while they are interviewing with a potential employer. Let me emphasize one thing: This is one of the more important questions...

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Filed under Advancement, Featured, Finding a Job 3 Comments  

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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