By Harrison Barnes on Sep 20,2022
Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.
When you give your employer a good value, they will be motivated to keep you even in the lean times. Nothing is more important to your career than making sure your employer is satisfied with your work, which will make them likely to use you over and over again. Working for companies where there is a lot of froth will present you with more money-making opportunities; understand that froth moves in cycles, however, and it is more important to have consistent work than to hold out for ideal market conditions.
When Cameron Diaz first moved to Hollywood she very quickly became one of the most popular people in town. Everyone knew who she was: she was well-liked, popular and someone people were talking about and wanted to know and be friends with.
In this article Harrison discusses that in order to experience the greatest level of success in your career and life, you don’t necessarily have to look for answers outside; you just need to rely on yourself. Most people put their hopes and dreams for happiness on people, religions and things that are outside of themselves. In order to do your best work it is important that you always keep your mind focused. You need to focus on the here and now, and to believe that you can achieve the things you set out to do. You need to believe you are already complete. You need to realize that you can accomplish things on your own, and that you do not necessarily need to rely on other people, or some big change within yourself. You should accept things the way they are. You do not necessarily need a new reality
The most resourceful people and organizations also usually end up being the most successful. Most people, however, fail to use their resources to the best of their ability, and are not even aware of all of the resources at their disposal. Learn to recognize the resources in your environment, and consistently make the most of them. Many resources are right in front of you, but remain invisible to most people.
You must have access to complete information for success in your life. In life and business, many people will try to take advantage of your lack of pertinent information about a certain issue. Whenever you are making an important life decision, in any area of your life, make sure you have all of the available information; you can only succeed when you have all of the facts.
Your perceptions can make you either happy or unhappy. Most peoples’ perceptions, however, are clouded by assumptions that frequently aren’t even true. To change your life, change your assumptions about the world around you; suffering lies in the perception of the fact, not the fact itself.
This article discusses the many possible approaches to your job search, and the necessity of selling yourself to potential employers. You must use every means at your disposal in order to achieve your employment goals, and you must present yourself in as much of a positive light as possible in order to successfully sell yourself, and the ten tips presented in this article detail how to do so.
Getting your foot in the door is an important, necessary first step towards getting the job you want. Once you are “in”, your colleagues will protect you if you work hard and you will have the same opportunity to compete with others. The biggest step you can make in your progress towards your goals is to get your prospective employer to let your foot in the door, even if only a little.
Arrogance is a trait of the weak and insecure; one of the biggest career mistakes you can make is to act as though you are better than those around you, broadcasting to the world that you are afraid for people to see you as you actually are. Instead, try to hone the skill of making people empathize with you and want to help you. Empathy is a much more beneficial quality to instill in your peers than anger or resentment.
How to Turn Your Desires and Ideals into Reality is a book that talks about putting efforts in idealizing your desires. I am sure you will enjoy discovering the process of understanding how to give form to your desires and how to make your ideals come...
A few years ago, I was on an airplane and was seated next to a woman who appeared to be in her mid-40s. It turned out she had started a well-known business and was married to a well-known business tycoon. For most of the five-hour flight we went back...
You need to control your work environment. People who are successful in their work and personal lives are generally able control their environment, and resist being controlled by it. Do not take on more work than you can handle, and make sure to competently handle the work that you do take. An organization’s success depends on its control over its assets, and your own success similarly depends on your ability to control your environment rather than the other way around.
When many people lose their jobs, they find it difficult to find a position as good as the one they lost and blow it in terms of reestablishing their careers. Take time to look for opportunities, as valuable information and material is available all around you. Use ingenuity, and you will find these opportunities opening up to you, and you will prosper.
The Lazy Man’s Way to Riches by Joe Karbo is one of the best-selling books of all time. You may have seen the advertisement for this book in Popular Science and other magazines in which it ran for years. The advertisement went into some detail as...
People owe their success to concentrating their energies and taking prompt action; they understand the importance of maintaining a positive attitude. People notice and gravitate towards those with a positive approach to their work, just as they notice – and do not respect – indifference and half-hearted work. A positive attitude, therefore, is your greatest asset.
Recently, my 5-year-old daughter finished applying to kindergarten. I never had to apply to kindergarten; instead, I just went to the local school in my neighborhood in Detroit that anyone could attend. In California, there are charter schools and many...
Anything that is not managed will eventually deteriorate. Set goals and develop a road map to achieve them, as goals function as a roadmap, forcing you to take action and follow it through. Self-management provides you momentum to tackle other obstacles moving forward. The best businesses and people are well managed, and so must you be.
Around Los Angeles there is a plumbing service known as the Lone Drainer. The Lone Drainer typically drives around in a van and responds to various plumbing issues. To my astonishment, there are Lone Drainers all over. I even saw a Lone Drainer in Australia...
Direct your efforts to creating the most long-term value in everything you do, rather than taking from people every chance you get. The people who have and achieve the most are those who contribute and give the most; true power and success lies in doing so, and will forever change your life and career for the better.
One of the most fundamental laws in the human and animal kingdom is that you must contribute to the world in order to survive.
Species that do not contribute effectively to the world are typically eliminated by evolution.
People who do not contribute...
In this article Harrison discusses the importance of loving your work and also the people who give you work. Work is the most important thing you can have. Without work, everything stops. So respect the work you are doing. Having work is a privilege and this work can lead to more work. You need to respect people who give you work and you need to get work at all costs. It is never good to be without work. Being without work means your skills and value do not currently have a place. Do the work to the best of your ability. The only way to advance is by doing good work and exceeding expectations. Doing good work is crucial to our lives. Make the most of your job and give it your all. The harder you work, the higher you will climb.
Everything happens for a reason, and that reason might lie hidden underneath the surface. Understand the root cause of everything that is happening to you and around you. When you see the seed from which the tree has grown, you will discover exactly what you should do to improve your life and career.
You must find a job about which you are passionate, perform it with dedication, and make sure this dedication is visible to those around you. When you devote yourself to a job that you love, you open the doors for greater happiness and fulfillment in your career and life. Employers and colleagues notice those who demonstrate passion for their jobs; they naturally gravitate towards these types of people, and avoid those who take a more perfunctory approach to their work.
Not too long ago, I was spending the afternoon with a man who had sold a company for $850 million that he had founded. His home was perched on a cliff over the ocean in Malibu – sort of like Tony Stark’s home in the Iron Man movies. Very few people...
Get your employer to commit to you, and keep coming back again and again. This “lock in” is a tactic that companies use all the time, and one that you must practice to get and keep jobs. Make an offer to attract an employer, and then make yourself indispensable. People who fail to lock in their employers are usually the ones who find themselves laid off.
We all create problems about something in our lives, and respond to these problems differently; these problems are life’s way of sending us messages and challenges. We can make these problems work either for us or against us. Develop a sense of clarity about the true nature of whatever problems you are facing. When you remove the charge from problems and view them in the present rather than the past, you will find that the solution lies within each problem and you save your time and energy in dealing with them.
When you are a commodity, you can be replaced on a whim and have no value beyond anyone else in the market. Do something that differentiates you from others. When you are unique, you are no longer someone whom employers can easily find on the open market and your value will increase. Establish yourself as irreplaceable due to your unique skills. Understand your employers’ needs and desired direction in order to create value for them.
The Lebanese American artist, poet, and writer Kahlil Gibran, in his book The Madman, presents a thought-provoking collection of short parables and poems ranging in length from a single paragraph to a few pages. With a touch of class that is unique to...
For several decades, Kaiser Permanente, a large HMO based in Oakland, California, has spent tens of millions of dollars annually advertising on television, in magazines, and various other media. Kaiser, like other HMOs, traditionally promoted itself...
Change is the most beneficial thing that can happen to you; starting from scratch gives you the opportunity rebuild your life and career in the manner you see fit. You must find where there is upward movement and opportunities are being created, and ensure that your own structures and ways of operating are effective and relevant to you. Orient your life towards happiness and growth in everything you do.
Your environment ultimately shapes who you are, so you need to seek out environments that will help shape you into the person you wish to be. People choose their jobs based on all sorts of factors, but often overlook the environment itself. The environment and people that surround you every day, however, ultimately determine your happiness and shape your future.
Giving access to a lot of information and providing a platform for research and analysis immensely helps people to make the right choices in life. You must offer people a strong platform through your work to help them make the best choices for themselves, and you yourself will ultimately benefit due to the good you do for the world.
Proof is itself a tool in your job search and if you employ it effectively, you will stand ahead of your competition. Reality is subjective, so providing proof in the form of testimonials can do a lot to sway someone to your way of thinking. Testimonials, references, and endorsements are worth their measure in gold, and you should employ them whenever possible.