Goal Setting

Goal Setting

Insider Trading, Ponzi Schemes, and Making the Most of Your Assets

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One kind of story that probably will forever be a part of the news is the kind of story concerning various arrests and criminal prosecutions for insider trading, Ponzi schemes, and so forth. When these arrests have occurred, whether we are talking about...

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Concentrate on Your Product

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When I was growing up, I used to spend most weekends with my father. Like most fathers I knew, my dad loved to watch sports. Football was always on during the season, and he always seemed most interested in college sports. I have always been amazed by...

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Finish What You Start

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If you drive less than an hour outside of any major city in America, you will very quickly begin to see a different world. Typically, in the best neighborhoods and areas, the lawns are well maintained and there is not much to see beyond trees, flowers,...

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How Using the Power of a Routine Can Make You a Top Performer

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In the early 1990s, a very rigorous scientific study was done in Berlin on music. The study’s objective was to understand why certain violinists were more talented than others. This study is relayed in a fascinating book by Geoff Colvin called...

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If You Pursue Growth and a Vision You Will Never Be Unemployed

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When I was around 10 years old, one day my stepfather stayed home from work. He had a bad stomachache the night before and had felt very sick. I remember he had gotten sick at around 8:00 in the evening and had been ill most of the night. His illness...

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Find Joy in Your Life’s Work-and Never Be without Work

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In my work as an advocate for people to find jobs, I insist that the people who work for me enjoy their own jobs, and this includes the recruiting team. I expect the recruiters I work with to thoroughly enjoy, appreciate, and respect the people they...

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Persist Until You Succeed

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Today I would like to share with you one of my favorite quotes. This quote is something that can change your life forever if you adopt the incredible power of it in your life: I will persist until I succeed. In the Orient young bulls are tested for the...

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Push Yourself Outside Your Comfort Zone

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About ten years ago, an attorney who had been practicing about seven or eight years longer than me purchased his first house.  I remember congratulating him on the purchase, and his response shocked me at the time: “I am very happy with the house. ...

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You Need to Sell, Sell, Sell

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A strange misconception among many people, especially professionals, is that there is something wrong with selling. When I talk about selling, I am referring to any number of sales activities: Selling yourself in an interview Selling yourself in a cover...

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Be Someone Who Is Engaged with Work, Not Someone Who Avoids Work

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All around us there are people who have jobs, but who resent the fact that they have to be working. I understand this phenomenon because it is something I have witnessed throughout my career, amongst all sorts of people, in virtually every single industry....

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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