Goal Setting

Goal Setting

How to Make Any Change You Want

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When I was around 14 years old, I spent several months going to a public high school on the outskirts of Detroit. Within a short time, I met a couple of kids I liked. These kids had all been using “snuff” or chewing tobacco for years. Initially,...

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Your Career Is More Important to You Than Anyone

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I went to high school in an area called Bloomfield Hills, Michigan, and lived with my father there during high school. Up until ninth grade I had lived in a city called Grosse Pointe, Michigan, which was about an hour’s drive away. Since I had...

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Upgrade Your Career and Life by Finding Work to Be Done

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Several years ago, I decided I didn’t want to work in a law firm anymore. The problem was that I didn’t know what else I could do besides practice law. Also, I didn’t have any money. In order to continue to make a living, I needed to...

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Strategy, Symbolism, and Your Career

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For several decades, Kaiser Permanente, a large HMO based in Oakland, California, has spent tens of millions of dollars annually advertising on television, in magazines, and various other media.  Kaiser, like other HMOs, traditionally promoted itself...

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Treating Your Career Like a Small Business

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No one seems to take the time to consider that their careers are businesses. Your career is no different than any small business. You have a product (you) that you’re selling to your audience (your employer). You need to run your career exactly...

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Find Joy in Your Life’s Work-and Never Be without Work

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In my work as an advocate for people to find jobs, I insist that the people who work for me enjoy their own jobs, and this includes the recruiting team. I expect the recruiters I work with to thoroughly enjoy, appreciate, and respect the people they...

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You Need to Bring a Singular Focus to Everything You Do

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What makes a person really good at something? The answer to this question is identical to the reason for exceedingly high success in any profession. There are people who are really good at finding jobs. People who are good at finding jobs bring an incredible...

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Work, Details, Your Surroundings and Your Mind

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Yesterday, I was getting a haircut. Before I got the cut, the woman in the salon was washing my hair. As is typical in most salons, the woman also gave me a scalp massage for a minute or two while washing my hair. I was enjoying the scalp massage and...

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Ask Yourself Empowering Questions

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The power of the questions we ask ourselves determines the power we have in our lives. It’s estimated that approximately 60,000 thoughts cross our minds daily. It’s what we do with these thoughts that determines our level of happiness, success, and...

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Detroit Car Washes, Cash, Drug Dealers, and the Character of Your Goals

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Several years ago, I used to run an asphalt business out of Detroit, Michigan. I use the phrase “out of Detroit” loosely because in the eight years or so I was in the business, I only did a few asphalt jobs in the city of Detroit. Most of...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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