Goal Setting

Goal Setting

You Need to Delay Gratification

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When I was around 14 years old, I moved in with my father after living with my mother for my entire childhood. Although I was a good student in elementary school, once I got into middle school there were lots of fun things to do. This included taking...

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Never Worry about What Others Think

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Being concerned with what others think is one of the biggest mistakes people make. Rather than focusing on who they want to be and what they want to do, many people live their lives more concerned about how they look to others. Deep down inside you is...

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Concentrate on Your Product

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When I was growing up, I used to spend most weekends with my father. Like most fathers I knew, my dad loved to watch sports. Football was always on during the season, and he always seemed most interested in college sports. I have always been amazed by...

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Finish What You Start

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If you drive less than an hour outside of any major city in America, you will very quickly begin to see a different world. Typically, in the best neighborhoods and areas, the lawns are well maintained and there is not much to see beyond trees, flowers,...

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How Using the Power of a Routine Can Make You a Top Performer

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In the early 1990s, a very rigorous scientific study was done in Berlin on music. The study’s objective was to understand why certain violinists were more talented than others. This study is relayed in a fascinating book by Geoff Colvin called...

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If You Pursue Growth and a Vision You Will Never Be Unemployed

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When I was around 10 years old, one day my stepfather stayed home from work. He had a bad stomachache the night before and had felt very sick. I remember he had gotten sick at around 8:00 in the evening and had been ill most of the night. His illness...

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How to Make Any Change You Want

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When I was around 14 years old, I spent several months going to a public high school on the outskirts of Detroit. Within a short time, I met a couple of kids I liked. These kids had all been using “snuff” or chewing tobacco for years. Initially,...

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Your Career Is More Important to You Than Anyone

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I went to high school in an area called Bloomfield Hills, Michigan, and lived with my father there during high school. Up until ninth grade I had lived in a city called Grosse Pointe, Michigan, which was about an hour’s drive away. Since I had...

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Upgrade Your Career and Life by Finding Work to Be Done

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Several years ago, I decided I didn’t want to work in a law firm anymore. The problem was that I didn’t know what else I could do besides practice law. Also, I didn’t have any money. In order to continue to make a living, I needed to...

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Strategy, Symbolism, and Your Career

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For several decades, Kaiser Permanente, a large HMO based in Oakland, California, has spent tens of millions of dollars annually advertising on television, in magazines, and various other media.  Kaiser, like other HMOs, traditionally promoted itself...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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