Goal Setting

Goal Setting

Are You a Value Creator or Value Extractor?

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When I was in my third year of college, I applied to a special accelerated program at the University of Chicago Business School, which would have allowed me to graduate from business school and complete my undergraduate degree in a total of five years–instead...

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Setting Goals Is Their Attainment

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Every year in January, I do all sorts of goal setting. I set goals for what I’m going to do over the next year. I do this in a lot of ways, but sometimes I dig out old tapes and CD programs I’ve accumulated throughout the years and listen...

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How Using the Power of a Routine Can Make You a Top Performer

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In the early 1990s, a very rigorous scientific study was done in Berlin on music. The study’s objective was to understand why certain violinists were more talented than others. This study is relayed in a fascinating book by Geoff Colvin called...

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Never Worry about What Others Think

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Being concerned with what others think is one of the biggest mistakes people make. Rather than focusing on who they want to be and what they want to do, many people live their lives more concerned about how they look to others. Deep down inside you is...

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Concentrate on Your Product

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When I was growing up, I used to spend most weekends with my father. Like most fathers I knew, my dad loved to watch sports. Football was always on during the season, and he always seemed most interested in college sports. I have always been amazed by...

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Noah, Floods, Creative Destruction and Your Career

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One of the most important stories in the Bible, from the book of Genesis, is the story of the flood. According to this story, God looked down upon the Earth and became angry at what he perceived to be mankind’s sins. He regretted creating people...

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Never Get Too Comfortable

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One of the greatest causes of failure stems from people experiencing success in their careers. Whether it is being given a new title, a raise, a position of increased job security, or other success, people often suddenly decide they have earned the right...

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You Need to Stand for Something

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Today, I read a story in the Washington Post about a girl who recently resigned from West Point and is going to Yale. She resigned from West Point because she is gay and the school will kick her out if it learns that she is gay. Tired of compromising...

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You Need to Delay Gratification

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When I was around 14 years old, I moved in with my father after living with my mother for my entire childhood. Although I was a good student in elementary school, once I got into middle school there were lots of fun things to do. This included taking...

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Finish What You Start

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If you drive less than an hour outside of any major city in America, you will very quickly begin to see a different world. Typically, in the best neighborhoods and areas, the lawns are well maintained and there is not much to see beyond trees, flowers,...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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