Getting Ahead

Getting Ahead

The Pygmalion Effect and Setting Incredible Expectations for Your Career and Life

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In your life, have you ever been around people who set either extremely high or extremely low expectations for you? It’s important that you surround yourself with people who believe in you and what you can achieve. It is equally important that...

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The Only Thing That Matters Is Commitment

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One of the stranger moments in my career came when I joined the now defunct law firm, Dewey Ballantine. I was in Los Angeles, and the firm flew us out to New York for orientation with all of the new associates in the firm. A good portion of the new associates...

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Are You More Interested in the Intangible or the Tangible?

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Several years ago, I started a business called Law Firm Staff, which is a staffing business for attorneys, paralegals, and so forth. Because it was a relatively new business and I had hired a manager, I felt that it was extremely important that the business...

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What You Want, Do Not Want and Need to Be

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When I was younger and less experienced in the ways of business, I made some huge mistakes. One of the most memorable mistakes I ever made was hiring someone to work for me for a healthy six-figure salary in a job I did not even understand. The person...

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Avoid the Envy of Others

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I am sure you have heard about how Sam Walton used to drive around in an old pickup truck—despite being worth billions of dollars. Warren Buffet lives in a house not worth more than $200,000 and has lived there for thirty-plus years. He also works in...

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Tell the Truth

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Ever since I moved to Los Angeles years ago I’ve been hearing about a basketball coach named John Wooden. He’s everywhere.  An athletic club I’ve frequented has a John Wooden award.  Books have been written about him – good books, books people...

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Frustration, Rejection, Sylvester Stallone, and Rocky

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A few weeks ago, I interviewed a guy for a job, and he has been e-mailing me every few days since the interview. He was highly qualified for the position and had great credentials. I have decided that I am not going to hire him and I will tell you why: The...

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See the Connection, Not the Differences

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There is a famous story about Charles Darwin hiking through the countryside in England with his friend: “There’s an abundance of clover here,” observed Darwin. “This district must have many widows.” The two strolled on, Darwin enjoying the country...

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Your Power Must Come from Within

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Some time ago I went to meet a few people for lunch who I knew. These people were about 20 years or so older than I was, and we were meeting in a nice restaurant by the water in Long Beach, California. I do not remember what the meeting was about –...

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Your Life Is the Product of Your Rituals

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I just returned from a two-day conference where the only choices I had for lunch each day were sandwiches with a side of potato salad or chips. After eating this lunch, I found myself far less productive than I was in the morning. The meal was too heavy...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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