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Featured

Your Strength Is Your Ability to Control Your Internal World

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Recently, I heard Tony Robbins state in a lecture that his mother had divorced four different men during the course of his childhood. After some time, his mother would divorce each man, claiming he wasn’t successful enough. Imagine what sort of...

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Take Responsibility

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A few months ago, a famous businessman came to visit me in my office. This man is quite well-known and was a high-profile politician at one point in his career. He is the sort of executive you may read about on the cover of the Wall Street Journal, and...

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Never Abandon Work You Are Exceptional At

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In the movie industry, when a movie studio makes a successful movie that becomes a blockbuster, they generally will make a sequel. They would be crazy not to. They have a formula that works. It is the same thing with books, television shows and other...

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Persist Until You Succeed

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Today I would like to share with you one of my favorite quotes. This quote is something that can change your life forever if you adopt the incredible power of it in your life: I will persist until I succeed. In the Orient young bulls are tested for the...

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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference where someone talks...

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Practical Mental Influence

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William Atkinson’s Practical Mental Influence is an interesting course of lessons on psychic influence, mental vibrations, fascination, personal magnetism, and psychic self-protection. Presented in a simple manner, even those new to the topic can...

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How to Answer the “Tell Me about Yourself” Interview Question

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The “tell me about yourself” question is one of the most common questions you will ever be asked in an interview and generally one of the questions that eliminates most applicants. In fact, the majority of people interviewing for jobs blow it on...

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How to Count in Your Career and Life

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Most people don’t count in the world. In fact, almost all people in the world don’t count. They are born, they grow, and they die. Their lives are quickly forgotten after they die and the world is no different for them having been there. Have...

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Push Yourself Outside Your Comfort Zone

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About ten years ago, an attorney who had been practicing about seven or eight years longer than me purchased his first house.  I remember congratulating him on the purchase, and his response shocked me at the time: “I am very happy with the house. ...

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Create a Sense of Urgency

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When I first started selling asphalt repair services door-to-door, I heard one response an awful lot: “Let me think about it!” In fact, I heard this so often it became tiresome after a while. I could speak with 100 people in an evening and...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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