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Featured

A Message to Garcia and Your Career

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One of the most inspiring true stories I have ever read is A Message to Garcia, by Elbert Hubbard. It is a short essay that discusses the initiative of a soldier who is assigned a difficult mission of delivering a message and comes through, completing...

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Seek Out Environments, Conditions, and People That Create Positive Beliefs in Yourself

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Recently, my 5-year-old daughter finished applying to kindergarten. I never had to apply to kindergarten; instead, I just went to the local school in my neighborhood in Detroit that anyone could attend.  In California, there are charter schools and many...

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Filed under Featured, Getting Ahead, Staying Positive 3 Comments  

Anything That Is Not Managed Will Deteriorate

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Managing your life is like managing a business. When you look at a typical business there are an incredible number of procedures in place to keep the business running. Take a McDonald’s, for example: Each day the restaurant opens at a certain...

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Filed under Featured, Getting Ahead, Life Lessons 5 Comments  

The Lone Drainer and Carlos the Evil Plumber

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Around Los Angeles there is a plumbing service known as the Lone Drainer. The Lone Drainer typically drives around in a van and responds to various plumbing issues. To my astonishment, there are Lone Drainers all over. I even saw a Lone Drainer in Australia...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World Leave a Comment  

Never Go for the “Quick Advantage”

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Once when I was around 12 years old, I was riding my bicycle and a car came out of nowhere, knocked me down, and then ran over the bike. The man who hit me was coming out of a bank and had crossed a sidewalk, not looking where he was going. I was a little...

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Filed under Featured, How to Succeed 9 Comments  

Give the World What It Wants

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One of the most fundamental laws in the human and animal kingdom is that you must contribute to the world in order to survive. Species that do not contribute effectively to the world are typically eliminated by evolution. People who do not contribute...

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Look for the Cause

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Everything that occurs in our world and to us has a cause. The cause may not be immediately obvious, but it is always there waiting to be found. The result of anything you see always contains its cause, and everything that happens is the result of either...

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Filed under Featured, Life Lessons 11 Comments  

Parking Benefits and Falling in Love with Your Job

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As unfortunate as it is, most working people seem to fall in love with themselves instead of falling in love with their job, clients, customers, and bosses. In this one fact these people have severely crippled themselves. Your entire career will change...

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Filed under Employment Do’s and Don’ts, Featured, The Role of Jobs in Today’s World 4 Comments  

Specialize, Be Seen and Associate with Greatness

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Not too long ago, I was spending the afternoon with a man who had sold a company for $850 million that he had founded. His home was perched on a cliff over the ocean in Malibu – sort of like Tony Stark’s home in the Iron Man movies. Very few people...

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The Secret Career Tactic of “Lock In”

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In my experience, some of the smartest and most dangerous people in the world are insurance salesmen, copier salespeople, and auto salespeople. They have a secret called “the lock in” that you can use to seriously enhance your career. Insurance Salespeople...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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