Finding a Job

Finding a Job

How to Answer the “Do You Have Any Questions for Me?” Interview Question

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Generally, at the end of an interview, the interviewer will ask something along the lines of, “Do you have any questions for us?” It is very important that you always ask questions in an interview when given the opportunity. Incredibly, the most...

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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference...

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Are You Here? The Importance of Being Present in Your Job and Job Search

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What makes someone successful in his or her career? When it comes down to it, I believe one of the greatest determinants of success is whether or not you are “here.” “Being here” takes two forms. The most obvious is to be here...

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Induction, Deduction, and Your Career

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When you look at the way something has been in the past to draw conclusions about the way something always will be, or always is, you are using inductive reasoning. A standard example of induction would be: All grass examined thus far is green. This...

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The Power of Gratitude in Your Job Search

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Many people who order their lives rightly in all other ways are kept in poverty by their lack of gratitude. –Wallace Wattles After years of counseling attorneys in their searches for new employment, I’ve realized most attorneys do not appreciate...

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Give People What They Want

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Lately I have been hearing more and more people say that there are no jobs. I hear this so much it is beginning to make me a bit angry. There may not be the same number of jobs that there were two years ago; however, there are still jobs. There are actually...

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The Most Valuable Work Is Work That Repeats Itself

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When I was 18 years old, I once responded to an advertisement in the paper that stated a company looking for janitors was offering $15.00 an hour (which now would probably be the equivalent of at least $25.00 an hour). Back then, 20+ years ago, that...

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The Dangers of Getting Jobs Through Friends

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Men are more ready to repay an injury than a benefit, because gratitude is a burden and revenge a pleasure. “Oh, I already have a friend there. I’ll just contact him.” In the job market, it’s one of the more common things we hear...

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How to Choose Recruiters, Executive Search, and Recruitment Agencies (and How They Work)

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When you go to most job sites, the majority of advertisements you will typically see will be from recruiters. However, despite so many recruiter advertisements clogging job sites, recruiters are one of the most popular (and most misunderstood) ways of...

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How to Talk about Other Interviews in Your Interviews

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One of the questions I receive quite often from people I work with is whether or not they should talk about other interviews while they are interviewing with a potential employer. Let me emphasize one thing: This is one of the more important questions...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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