Finding a Job

Finding a Job

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference where someone talks...

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Always Interview on Fridays

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When I was in college I remember going for an interview with the investment bank JP Morgan. I had no idea how I had gotten the interview but it was for something dealing with finance and statistical studies of Asian securities markets. I had gone to...

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Learn Something from the Upper and Lower Class: Do Not Be Paralyzed by Others’ Opinions

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A great deal of talent is lost in the world for want of a little courage. Every day sends to their graves obscure men whom timidity prevented from making a first effort; who, if they could have been induced to begin, would in all probability have gone...

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How to Answer the “Do You Have Any Questions for Me?” Interview Question

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Generally, at the end of an interview, the interviewer will ask something along the lines of, “Do you have any questions for us?” It is very important that you always ask questions in an interview when given the opportunity. Incredibly, the most...

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Your Job Search Is a Marketing Operation and You Are the Product

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Someone who wants to succeed in finding a job must understand marketing. Regardless of what you do, your job search is a marketing operation. The more effectively you market yourself, the more jobs you will get, the better jobs you will get, and the...

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Production Assistants-and Assessing Your Employer’s Needs

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Ninety percent of the people I have ever interviewed as a prospective employer never tried to determine the wants, requirements, and needs of our company. How can someone possibly obtain or do well in a job if he or she does not take the time to understand...

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The Importance of Finding and Creating Demand

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In 2000, I needed computer programmers in our company more than anything. At the time, however, it was exceedingly difficult to find a good computer programmer. I went through a lot of tough times trying to hire and keep computer programmers. Computer...

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Employers Want to Hire You

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One of the most important things for you to realize when you are looking for a job and you see a position advertised is this: the employer wants to hire you. If the position is advertised, the employer is actually desperate to hire you. When I say ”desperate,”...

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To Get a Job You Need to Get the Employer’s Attention and Be a Safe Choice

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When an employer has an open position, they are generally faced with two issues: (1) it is difficult for them to focus attention on all of the applications they are receiving, and (2) they are nervous about making a good decision among the various applicants...

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Marketing Yourself-Who, What, and How

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In your career and life you need to be aware of (1) whom you are marketing yourself to, (2) what you are marketing, and (3) how you are marketing yourself. Each of these three things can make a major difference in the success of your job search. People...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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