Finding a Job

Finding a Job

Your Job Search Is a Marketing Operation and You Are the Product

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Someone who wants to succeed in finding a job must understand marketing. Regardless of what you do, your job search is a marketing operation. The more effectively you market yourself, the more jobs you will get, the better jobs you will get, and the...

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The Power of Gratitude in Your Job Search

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Many people who order their lives rightly in all other ways are kept in poverty by their lack of gratitude. –Wallace Wattles After years of counseling attorneys in their searches for new employment, I’ve realized most attorneys do not appreciate...

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Ask Yourself Empowering Questions

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The power of the questions we ask ourselves determines the power we have in our lives. It’s estimated that approximately 60,000 thoughts cross our minds daily. It’s what we do with these thoughts that determines our level of happiness, success, and...

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Concentrate on the Process, Not the Results

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Some time ago, I was listening to a seminar about a company that was in the furniture business. This company decided that because it was doing so well, it should expand into the piano business, and also sell pianos. They went out and purchased a Steinway...

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Are You Here? The Importance of Being Present in Your Job and Job Search

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What makes someone successful in his or her career? When it comes down to it, I believe one of the greatest determinants of success is whether or not you are “here.” “Being here” takes two forms. The most obvious is to be here...

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The Best Way to Prepare for a Job Search and Interviews

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Several years ago when looking for a position in Los Angeles, I interviewed with numerous law firms. In virtually every one of these interviews I ran across an attorney who knew not one, not two, not three—but numerous, numerous attorneys in my...

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Do Your Job Search on Heavy Ground

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For the past several years I have been interacting with people who are looking for jobs on a daily basis. I have also been working with recruiters, who find people jobs. After many years of working with various people, it often occurs to me that those...

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Use Your Emotion Instead of Being a Critic

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When I was an attorney, I stopped going out to lunch with other attorneys during the day.  The reason was not that I was not hungry. Instead, I stopped going out to lunch because just about everyone I worked with would want to dedicate the lunch to a...

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How to Answer the “Do You Have Any Questions for Me?” Interview Question

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Generally, at the end of an interview, the interviewer will ask something along the lines of, “Do you have any questions for us?” It is very important that you always ask questions in an interview when given the opportunity. Incredibly, the most...

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Carrot Peelers, Sales, Personality and Your Job Search

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A couple of years ago, I saw a bunch of articles in Vanity Fair, The New York Times, The Village Voice, and other publications about a guy named Joe Andes. Here is a portion of one profile of him from the May 2006 Vanity Fair: In the early 90s a man...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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