SEO Book

In this article, Harrison stresses on the fact that everyone needs to discover what their real abilities are and who they really want to be. Each one is gifted. The only problem lies in the fact that most people do not know what they are really good at. Negative messages come from all around and curb the real talents buried deep within you. You need to discover your true talents and be the real ‘you’. Your dreams should not in any way be directed by others. Your dreams are ‘yours’ and what makes the real ‘you’. Never give up on them. Each one of us has something that is unique and exceptional. Concentrate on your strengths and find and be the person you want to be.

Do something that comes naturally to you; if you feel there is something wrong in your life or career, it is probably because you are engaged in work that does not come naturally to you.. No matter what your interests, there is work out there at which you would excel and with which you would be comfortable. You must find work that you enjoy, and make sure that it comes naturally to you.

Setting in-depth goals really works, as it causes an unseen force to motivate you, and make you believe that you can accomplish them. Defining your purpose is merely your starting your point; a definite purpose takes on a life of its own when backed by a desire to translate that purpose into its material equivalent. Determine your destination, and set goals that will assist you in getting there.

Use every available asset in your job search, including people; network with your peers and ask them about their own job searches. In doing this, you are taking advantage of the knowledge and experience of others, who have done the work that can influence your own job hunting success. Seek out this knowledge and learn from the experiences of others.

In this article, Harrison provides a very interesting theory regarding the most suitable time to apply for a job. Searching for a job and applying for the same should be intensely calculated activities in a person’s career. You should seriously and critically analyze what the factors are that would help in you getting hired. As Harrison states, the holiday season is one of the best times to apply for a job and get interviewed. There is less competition, employers are in a happier disposition, there is less pressure of work on their shoulders, the temperament is more tilted towards giving than taking, and the basic mood prevailing is one of sharing, kindness and empathy. Harrison believes that this should be seen as the best opportunity to get hired and urges you towards it.

In this article Harrison talks about the role of communication in getting a job and keeping it. Harrison believes that communicating our value is something we all must do to get jobs and also to keep our jobs. One of the biggest mistakes people make when interviewing for jobs (or in their current jobs) is failing to communicate their value frequently and in detail. The company you work for, or want to work for, cannot possibly know the multitude of ways in which you can contribute. You need to make the people around you aware of who you are and what you can do.

In this article Harrison discusses that your ability to create productive work can bring you success in your career. The opportunity to work is an important part of your existence. Work is a path to mental and economic stability; it brings happiness and purpose in our lives. When you create work you always have something to do and you are always adding value. Truly stellar performers have the ability to consistently create work that the company values. You need to create work in your job; at the same time you need to stay away from people who are critical of the act of work. Work is healthy for you. Your identity and life, for the most part, revolve around work. Harrison firmly believes that cherishing your work and creating more work will change your career and life for better.

In this article Harrison talks about the difference between people who survive in recessions, and those who end up being cut. When a recession is at hand, or when an industry is experiencing a contraction, companies very quickly become interested in saving as much money as possible. They look around to see who is working hard and adding value and who is not. In your job, you need to ensure that you are providing as much value as possible. People who do not put in extra effort, or who cause lots of waste in the company, may find they are out of a job when a recession or restructuring hits.

In this article Harrison discusses the importance of listening to, and understanding the other side’s point of view. Harrison feels that a lot of the economic crisis in the country is because people fail to understand one another. The biggest problems why businesses fail is that people want things to be in a certain way and are afraid to listen to what needs to be done to change this. People often assume they know what someone else needs or what they are entitled to. People do this without having any information whatsoever about where the other person is coming from. This never works. Harrison concludes that the most important thing you can often do to keep a job, get a job, and more is take the time to listen and ensure you understand the other person’s point of view.

In this article Harrison discusses the importance of being well informed to be able to succeed in any job. Information is the key to survival in any company or organization that one joins and wants to remain part of. Getting access to information when you start a job and using that information intelligently is crucial to survival in any job. When you are interviewing for a job, it is extremely important that you understand exactly what the job is. An employer will never hire someone for a job who does not take the time to understand what the job is. Good listeners always end up doing the best and getting ahead.

Perceptions matter more than facts; others’ perceptions of you, your perceptions of others, and how you control both are the most important aspects of your career. Realize the power of perceptions in your life and use them to your advantage. Aim to control and shape the perceptions that others hold about you by shaping the image that you project to the world.

In this article Harrison talks about how a positive mindset can help you succeed in your job. Harrison believes that getting a job has lot to do with how you think and the way you put your mind to use. A strong positive mindset can help you succeed in the job market. You have to think and believe that opportunity is everywhere. You need to be persistent and strongly believe in the end result ahead of time. You also need to believe and exhibit that you will add value to your potential employer. This mindset will impress employers and will increase your value.

In this article Harrison explains why you should never exaggerate your qualifications on your resume or in your interviews. Achievements and what you have done are important, but the most important thing is how likable you are. Come across as someone who tries hard, makes an effort, learns from mistakes, is loyal, helps the company, and who is going to be a stable addition to the company. People are not hired because of some isolated accomplishment from their past. It is very important to be yourself and to present yourself as a likable individual and a team player. Being caught up in a lie or exaggeration is not in your best interest and it weakens your case dramatically in the eyes of an employer.

In this article, Harrison explains the importance of putting in your best efforts while at work and simply not working when you are not working. This he calls ‘disconnecting’ from work. Some people perpetually work all the time, whether at office or outside it. Their minds never get the chance to recharge and their constant attachment to work proves counterproductive and is dangerous. Once outside the work place, you need to rapidly put yourself in another state of mind and begin to enjoy your life and the world around you. In this way, your mind gets recharged and rejuvenated and you can begin work the next day with a fresh new perspective. Harrison believes that you need to develop the profound ability to disconnect from work which in turn will help you to become more efficient, more detail-oriented, and more focused than an average worker.

In this article, Harrison explains the secret behind successful people and the biggest difference between them and those who fail to grow. Most people fail to succeed because they constantly evaluate the rewards they get rather than direct their efforts towards solid constructive work. Successful people on the other hand, are always focused on their work, concentrated on their contributions, and dedicated towards generating value. Unlike others, they do not think about the rewards and are highly passionate about the work they are doing. This characteristic Harrison believes, is what leads to a person’s growth and success.

In this article Harrison explains how you can use every single negative thing that happens to you as fuel to drive you forward. Negative things keep happening in life. Your reaction in such circumstances is the key to whether you succeed or fail. Do not allow something negative to push you down. The success of most individuals is largely based on how they handle setbacks. Use negative experiences to change your life and rechannel your experiences into something more positive. Experience the pain and then use this pain to fire you up to do better in the future. The best lessons we get from life are from the bad things that happen to us. If something bad happens, channel this energy into something positive. This will change your life and your career.

In this article, Harrison explains how important it is to love the work you are doing. Being good in the work at hand is one thing, being truly passionate about it is another. Harrison believes that your performance level will significantly rise if you love your work. Being genuinely happy about the work you do inspires you to work more and work better. People who work primarily for money are generally those who work less, contribute less, and are not interested in long-term relationships with their work or their employers. In contrast to them, are those who harbor a heartfelt passion about their work deep inside them, which helps them reach great heights in any discipline. So it’s only natural that you gain advancement and a true feeling of fulfillment when you really love your work.

In this article, Harrison explains the importance of smashing that glass ceiling which you have created in your minds – the ceiling which almost always pulls you down. To feel that others are more successful because they are lucky or because you don’t have as much potential is a big myth. You need to push through this myth and set your own worth and terms for your life, and believe that you are capable of a lot more than what you think. On doing this, your relationships, your way of seeing the world, and everything else around you changes. The glass ceiling exists only in your mind and you need to simply mould it to think greater of you. Realize the potential in you, smash the ceiling, and go ahead with a successful life.

In this article, Harrison explains the importance of understanding the fact that you are not entitled to anything. One of the greatest blunders that people make is to believe that they are owed something and also that someone else is to be blamed for what happens to them. These beliefs are traps and allow others to take control of their lives. Harrison states that you need to hold the reigns of your own life, do what you want with it, make the most of what you are capable of and take responsibility of everything you do. The scepter should never, under any circumstance, be given to anyone else. Your achievements, life, and income should be the result of what you achieve and not others. The people who are the happiest, the most successful, and in control of their futures realize they are not entitled to anything.

If you are unemployed, or need a new job, there are many strategies you can use to get a new position. However, nothing is more important or can be more drastically effective than having a strong mentor on your side. Anything I could tell you about interviewing, cover letters, resumes, or tracking down jobs would pale in comparison to what a good mentor can do for you. Having a good mentor is hugely important.

You must hone your ability to block out external stimuli and focus solely on the work you provide for your employer, not what you can take from the company. High focus leads to high productivity, which in turn leads to high value. Attaining such a high degree of focus will make you much in demand in the business world and in society at large. Productivity should be measures either by you, or by your employer, and the most successful companies are usually those who prioritize keeping track of their employees’ productivity.

In this article, Harrison explains what actually happens with attorneys during a recession. On studying this aspect, Harrison discovers that jobs involving transactional work slow down in comparison to litigation related jobs. Similarly, there is a dramatic fall in corporate, securities, and real estate related jobs. Even patent work enters law firms relatively slower than when the economy is bustling.

Plan to be happy rather than sad, and plan for greatness rather than simply attempting once and giving up in the face of failure. Plan to overcome negative trends or precedents in your life. Plan for the best possible outcome, and ignore the negative voices of others in favor of positive, inspirational messages.

Cherish your dreams, goals, and aspirations both while you are seeking them and after you attain them. If you dream of doing something, never stop short of the finish line. There is no point to goals or dreams if you do not enjoy and nurture the results once you achieve them; if you achieve something, you should make the most of it. If you stop caring once you achieve your goals, then you will never truly appreciate any of the goals you achieve in the future.

In this article Harrison speaks about the need to adopt the attitude of never giving up. According to him however difficult the task be, you need to strive hard to accomplish it. You have to struggle and make an attempt to rise every time you fail. You need to stimulate your efforts and try again and again till you achieve the desired end result. Just like the baby giraffe is kicked repeatedly by the mother giraffe, so that it learns to stand on its own legs. You have to drive your dreams to make them a reality. Failure is not the end; it is a stepping stone to success.

Many people have a single weakness that they have failed to address, which holds them back in their careers and leads to job hopping. Job hopping indicates that something is wrong with a person’s attitudes and outlook rather than with their employers. Identify and fix the things that are holding you back rather than leaving your position when you should not, and much more success and happiness will come to you.

In this article, Harrison explains how nothing is permanent, everything faces a change at some point or another, and that everyone should possess the ability to readjust to the new situation. Your responsibilities and daily duties could end, businesses could end, and jobs could be lost without a reason or warning. You need to accept the fact that anything is possible and the comfort zone in which you might be in may just vanish one fine day. It is on such a situation that your ability to be flexible counts most. Learning new things, being with new colleagues, holding new responsibilities should be accepted very positively. Dramatic changes could occur in the job scenario, but you need to be ready for the change. You should never hold on to the past and constantly look towards the future. Change is natural and inevitable and Harrison believes that it should pave a path for progress and development.

In this article Harrison talks about the importance of being consistent as against being brilliant and outstanding in your job. Being consistent is one of the most important things in a job. People who are consistent have the best careers in the long run. The better and more extreme someone’s performance is, the less likely they are to maintain it over time. Things like always showing up for work, always doing the job, cooperating with peers, and more are important characteristics. These are the people who contribute to companies and companies want them in their team. A one-shot performance is in no one’s best interest. Companies and organizations need people who are consistent. Sustained effort over time is what really matters. Harrison is not belittling brilliance and hard work; nevertheless he insists that you need to be consistent in order to succeed.

In this article, Harrison explains the importance of credibility in your career and in your life. The most important question that you should ask yourself is whether you can be trusted. Fortunes can fall and be rebuilt, but once you lose your credibility, you have lost a great deal. Dishonest individuals may rise rapidly to the top, but they almost always come crashing down. To be dishonest in any way does not pay off at all. People lose their faith, are fearful, and will practically never again believe a dishonest person. A person’s reputation is his/her most valuable asset. It is extremely fragile and should be protected at all costs. You need to have an explicitly honest approach, never fail to make others aware of the truth, and never cut corners. Hence, Harrison states that one of the hallmarks of the most successful individuals is their credibility.

If you are good at one thing, then you need to make sure you develop a diversity of skills in case demand for your primary skill goes away. You need to shape yourself and your career to withstand all kinds of economic and other climates. Like the Greek Parthenon, you must have a strong foundation and project strength, supporting yourself with multiple pillars.

Many people instinctively recoil when faced with things outside of their control; recognizing and combating this instinct will transform you from a loser into a leader. Focus on one area of your life at a time; by gaining control over the most problematic areas of your life, you will empower yourself to further control other areas. Whatever aspect of your life with which you choose to begin, the important thing is that you do so; inaction will get you nowhere.

Your most important asset—in fact your only real asset—is your life force that makes you want to work hard in order to succeed. This force can achieve anything, and it is something you need to keep turned on at all times. If you can keep this turned on, you will succeed.

In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

Being proactive in your job search begins with ensuring that you are actually seeing all of the available job openings. Leave no stone unturned, and apply to every possible job even if it seems like a remote possibility. Targeted mailing is another method of proactive job seeking, and can be one of the most effective means of obtaining your career goals.