How to Succeed

How to Succeed

Why You Need to Believe in Yourself

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My first job out of law school was working for a federal judge in Northern Michigan. The position did not pay very well, but that did not matter to me at all. I decided I was going to “live it up!” I got the most expensive apartment I could find...

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Making Others Aware of Your Weaknesses Can Make You More Trusted

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Several years ago I was on vacation with my wife in Paris and was trying on shoes and found a pair of dress shoes that I really liked a lot. I had never seen a pair of shoes like this before and they were extremely comfortable. After trying them...

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Use the Power of Contrasts to Drive Yourself Forward

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The first principle is that you must not fool yourself, and you are the easiest person to fool. Richard P. Feynman, Nobel-Prize Winning Physicist When my father was growing up, his father used to spend occasional Sunday afternoons driving him through...

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Trust Your Intuition in Your Career and Life

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When I was around 11 years old, a couple of friends of mine, Charlie and Dave, had found a use for an amazing garden of sculptured bushes that was behind Charlie’s house. I had never understood or appreciated how exciting a garden could really be. Charlie’s...

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Noah, Floods, Creative Destruction and Your Career

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One of the most important stories in the Bible, from the book of Genesis, is the story of the flood. According to this story, God looked down upon the Earth and became angry at what he perceived to be mankind’s sins. He regretted creating people...

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Take Incremental Steps

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When I was around sixteen years old, growing up in Detroit, my mother’s boyfriend for several years was a tugboat (also known as a towboat) captain. Since the job was unionized, my mother was always trying to interest me in this as a good long-term...

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What Society’s Greatest Leaders Show Us about Work

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Growing up, I was always watching boxing on television. I will never forgot watching Muhammad Ali knock out numerous people and chant that he was the “king of the world” and the “greatest boxer of all time”. There is an excitement watching greatness...

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Concentrate on Your Product

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When I was growing up, I used to spend most weekends with my father. Like most fathers I knew, my dad loved to watch sports. Football was always on during the season, and he always seemed most interested in college sports. I have always been amazed by...

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Seek Substance and Not Style

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In analyzing her success and downfall, a recent article about Lindsay Lohan in Vanity Fair discussed how she really was a great actress but put herself into competition with those much lesser than herself in the Los Angeles social scene: “She became...

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How Using the Power of a Routine Can Make You a Top Performer

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In the early 1990s, a very rigorous scientific study was done in Berlin on music. The study’s objective was to understand why certain violinists were more talented than others. This study is relayed in a fascinating book by Geoff Colvin called...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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