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To Get a Job You Need to Get the Employer’s Attention and Be a Safe Choice

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When an employer has an open position, they are generally faced with two issues: (1) it is difficult for them to focus attention on all of the applications they are receiving, and (2) they are nervous about making a good decision among the various applicants...

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Filed under Featured, Finding a Job 1 Comment  

How to Use Newspaper Classified Ads and Newspaper Help Wanted Ads to Look for Jobs

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Historically, the best place to look for jobs was in the newspaper help wanted ads. In fact, newspapers were largely supported by revenue from help wanted ads  until recently. The stories you have likely heard about various newspapers closing...

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Filed under Featured, Finding a Job, The Role of Jobs in Today’s World 1 Comment  

Abraham Lincoln, Bringing People Together, and Your Career

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Several years ago, after September 11, 2001, I was speaking with the founder of an internet consulting firm in San Francisco. The firm was getting ready to close its doors and go out of business because all of its work had gone away. During the several...

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Filed under Advancement, Featured Leave a Comment  

You Need to Be in Favor with the Right People

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When I started my first company, back in 2000, I and the other people who were with me at the time sat down and had a three-day meeting during which we discussed what we wanted the company to be then and what we wanted it to become. It was an incredible...

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Filed under Advancement, Featured 2 Comments  

Charlemagne, the Roman Empire, and the Importance of Good Leadership

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Over the past several years I have become fascinated with leaders and entrepreneurs and what makes them successful. The power of an entrepreneur or leader — to take an idea, unite people around it, and create a long-functioning and successful organization...

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Filed under Featured, Life Lessons 1 Comment  

Feral Children, Puzzles, Jews, and Filters

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I remember growing up around kids with books of puzzles and games in elementary school and junior high school; these were always the kinds of kids that did not fit in. They also got beat up after school, were awkward during gym class, got pushed around...

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Filed under Featured, Getting Ahead, Life Lessons 3 Comments  

Sick Crows, Your Attitude, and Being on the Winning Team

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Over the past week I have been witnessing something extremely unusual in my backyard. There is a crow outside, who appears to be ill – he’s not doing well at all. The crow appears to be infected with West Nile Virus. He wanders around appearing...

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Filed under Featured, Staying Positive 6 Comments  

Scientific Advertising By Claude Hopkins

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Scientific Advertising by Claude Hopkins is one of my favorite books. It is a classic book and something that many people I know who are extremely successful have claimed as the source of their success. The book was the first popular book to talk about...

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Filed under Self Improvement Books Leave a Comment  

How to Attract Success

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How to Attract Success is a book I know you will enjoy greatly. Here, Sears introduces the concept of the Law of Harmonious Attraction. Under this law, things come to us in the world not because we want them to and make them do so; but because they want...

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Your Job Search and Future Prospects Will Be Determined by the Company You Keep

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I have had the most unusual series of interviews over the past few weeks. Yesterday I interviewed a woman who came in smelling like alcohol–to such an extent that my eyes were watering. I asked her about her record and she told me that she had...

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Filed under Employment Do’s and Don’ts, Featured 28 Comments  

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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