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Success Requires Ignoring Group Norms

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When I started legal recruiting, within a few months of starting the business, I met a man who was one of the founders of the dominant legal recruiters association. At one time, he had the largest legal recruiting firm in California. As I spent time getting...

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Never Let an Opportunity Slip By

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Everyday opportunities are coming to you–but you  may not see them. One of the keys to success is how you take advantage of each opportunity that presents itself.  The challenge is (1) to see these opportunities and (2) make sure you take advantage...

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Detroit Car Washes, Cash, Drug Dealers, and the Character of Your Goals

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Several years ago, I used to run an asphalt business out of Detroit, Michigan. I use the phrase “out of Detroit” loosely because in the eight years or so I was in the business, I only did a few asphalt jobs in the city of Detroit. Most of...

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Filed under Featured, Getting Ahead, Goal Setting 1 Comment  

The Importance of Finding and Creating Demand

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In 2000, I needed computer programmers in our company more than anything. At the time, however, it was exceedingly difficult to find a good computer programmer. I went through a lot of tough times trying to hire and keep computer programmers. Computer...

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Filed under Featured, Finding a Job, The Role of Jobs in Today’s World 2 Comments  

Ask Others What Course You Are On

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Have you ever looked back at a picture or video of yourself from five, ten or more years ago and asked yourself “What was I thinking back then?” Have you ever looked at something you did several years ago and asked yourself the same exact...

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Concentrate Your Effort Where You Can Grow Roots

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At least once a month someone approaches me to speak about a business proposition that has absolutely nothing to do with what I do for a living. A few years ago, someone wanted me to work on building self-storage centers. A few years before that someone...

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Filed under Featured, Getting Ahead, How to Succeed Leave a Comment  

Job Hopping: It Is Always About You

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Many people’s careers and lives are often held back by one small thing. You might also be holding yourself back in your career, but if you can fix this one small thing, your career and life will change for the better. If you are not able to make...

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Filed under Employment Do’s and Don’ts, Featured 7 Comments  

How to Live on 24 Hours a Day

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How to Live on 24 Hours a Day, first published in 1908, offers advice on how to live your life, rather than just existing in the world. Following the Industrial Revolution, a large number of white collar workers had emerged who in many cases were unhappy...

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To Get a Job You Need to Get the Employer’s Attention and Be a Safe Choice

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When an employer has an open position, they are generally faced with two issues: (1) it is difficult for them to focus attention on all of the applications they are receiving, and (2) they are nervous about making a good decision among the various applicants...

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Use Your Emotion Instead of Being a Critic

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When I was an attorney, I stopped going out to lunch with other attorneys during the day.  The reason was not that I was not hungry. Instead, I stopped going out to lunch because just about everyone I worked with would want to dedicate the lunch to a...

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Filed under Featured, Finding a Job, The Role of Jobs in Today’s World 3 Comments  

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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