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job search guru

Abraham Lincoln, Bringing People Together, and Your Career

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Several years ago, after September 11, 2001, I was speaking with the founder of an internet consulting firm in San Francisco. The firm was getting ready to close its doors and go out of business because all of its work had gone away. During the several...

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Filed under Advancement, Featured Leave a Comment  

You Need to Be in Favor with the Right People

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When I started my first company, back in 2000, I and the other people who were with me at the time sat down and had a three-day meeting during which we discussed what we wanted the company to be then and what we wanted it to become. It was an incredible...

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Filed under Advancement, Featured 2 Comments  

Practice Makes Perfect

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A year or so ago I was at a wedding, and a very successful doctor started talking to me. I was very impressed with this doctor and already knew of him through several people before our meeting. He was involved in some fascinating and cutting-edge research...

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Filed under Featured, Getting Ahead, Life Lessons 7 Comments  

Never Get Too Comfortable

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One of the greatest causes of failure stems from people experiencing success in their careers. Whether it is being given a new title, a raise, a position of increased job security, or other success, people often suddenly decide they have earned the right...

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Filed under Featured, Goal Setting 12 Comments  

The Most Valuable Work Is Work That Repeats Itself

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When I was 18 years old, I once responded to an advertisement in the paper that stated a company looking for janitors was offering $15.00 an hour (which now would probably be the equivalent of at least $25.00 an hour). Back then, 20+ years ago, that...

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Filed under Featured, Finding a Job, Keeping a Job 3 Comments  

Finish What You Start

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If you drive less than an hour outside of any major city in America, you will very quickly begin to see a different world. Typically, in the best neighborhoods and areas, the lawns are well maintained and there is not much to see beyond trees, flowers,...

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Filed under Featured, Goal Setting 20 Comments  

Remain Calm

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For a portion of one summer when I was younger, I had a valet job at the Grosse Pointe Yacht Club outside of Detroit, Michigan. I worked during the lunch hour and spent most of my time sitting in a small air conditioned shed in a corner of the parking...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 11 Comments  

Order and Disorder and Your Career

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Every single person, place, or thing that you encounter follows these laws, which present and repeat themselves time and time again. In fact, both order and disorder are good things because they can be used to lead to great improvement in our personal...

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Filed under Featured, How to Succeed 4 Comments  

Your Success Is a Product of the Procedures You Follow

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Like many people at the time, I was pretty fascinated with the first trial of O.J. Simpson. The court days were long, droning on–and I never could watch for more than an hour or two at a time. One thing I remember quite well about the trial, however,...

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Filed under Featured, Life Lessons 2 Comments  

Find Joy in Your Life’s Work-and Never Be without Work

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In my work as an advocate for people to find jobs, I insist that the people who work for me enjoy their own jobs, and this includes the recruiting team. I expect the recruiters I work with to thoroughly enjoy, appreciate, and respect the people they...

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Filed under Featured, Getting Ahead, Goal Setting 8 Comments  

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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