job market

job market

You Need to Condition Yourself to Make a Lasting Change

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One Saturday evening around 10:00 p.m., I ran into one of my neighbors at the grocery store. We were both buying ice cream. My neighbor is a very well-known businessman and someone I have always looked up to from a distance. We started chatting and he...

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You Need to Be in Favor with the Right People

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When I started my first company, back in 2000, I and the other people who were with me at the time sat down and had a three-day meeting during which we discussed what we wanted the company to be then and what we wanted it to become. It was an incredible...

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Are You More Specific-or More General?

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One summer I was working in New York City for a big law firm and was told to go see an important partner about an assignment. I went into the partner’s office and was handed a file: “We have a deadline of next Thursday. Make sure we have...

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Filed under Featured, Life Lessons 4 Comments  

Success Requires Ignoring Group Norms

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When I started legal recruiting, within a few months of starting the business, I met a man who was one of the founders of the dominant legal recruiters association. At one time, he had the largest legal recruiting firm in California. As I spent time getting...

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Never Let an Opportunity Slip By

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Everyday opportunities are coming to you–but you  may not see them. One of the keys to success is how you take advantage of each opportunity that presents itself.  The challenge is (1) to see these opportunities and (2) make sure you take advantage...

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Detroit Car Washes, Cash, Drug Dealers, and the Character of Your Goals

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Several years ago, I used to run an asphalt business out of Detroit, Michigan. I use the phrase “out of Detroit” loosely because in the eight years or so I was in the business, I only did a few asphalt jobs in the city of Detroit. Most of...

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Filed under Featured, Getting Ahead, Goal Setting 1 Comment  

The Importance of Finding and Creating Demand

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In 2000, I needed computer programmers in our company more than anything. At the time, however, it was exceedingly difficult to find a good computer programmer. I went through a lot of tough times trying to hire and keep computer programmers. Computer...

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Filed under Featured, Finding a Job, The Role of Jobs in Today’s World 2 Comments  

Ask Others What Course You Are On

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Have you ever looked back at a picture or video of yourself from five, ten or more years ago and asked yourself “What was I thinking back then?” Have you ever looked at something you did several years ago and asked yourself the same exact...

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You Need to Sell, Sell, Sell

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A strange misconception among many people, especially professionals, is that there is something wrong with selling. When I talk about selling, I am referring to any number of sales activities: Selling yourself in an interview Selling yourself in a cover...

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Filed under Featured, Getting Ahead, Goal Setting 2 Comments  

You Always Need a Backup Plan

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Being in the asphalt business in Detroit taught me very early on that things frequently go wrong. In fact, things go wrong so frequently, it is difficult to believe: Pumps break. Tanks break. Trucks break. People get injured. Employees do not show up...

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Filed under Featured, How to Succeed 4 Comments  

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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