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10 Powerful Lessons from a Turkish Rug Trader

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Several years ago, I was staying at a beautiful hotel on the beach on a small Greek island. The hotel was full of young people in their mid-20’s who appeared to be having the time of their lives. I had chatted with the receptionist several times...

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The Benefits of Failure

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Several years ago I was working with a distinguished law firm partner who had been given a few months to find a new job by his existing firm. The partner had not looked for a job in probably twenty-five-plus years and I think his confidence was ...

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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference...

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Filed under Advancement, Featured, Finding a Job, Job Market 6 Comments  

Fight for the Right to Work

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In a bad job market, the most important thing you can do is to keep trying.  Never give up.  Life is a race and your career is also a race.  The problem with most people is that they are often willing to give up at the first sign of...

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Filed under Featured, Getting Ahead, Life Lessons 3 Comments  

Push Yourself Outside Your Comfort Zone

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About ten years ago, an attorney who had been practicing about seven or eight years longer than me purchased his first house.  I remember congratulating him on the purchase, and his response shocked me at the time: “I am very happy with the house. ...

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Create Rules that Make You Feel Successful, Not Unsuccessful

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I attended a private high school named Cranbrook-Kingswood. There was a lot of competition to get accepted. A couple of years before I started there, the founder of Little Caesar’s Pizza, Mike Ilitch, made a large donation to the school with instructions...

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Criticism, Your Career, and Your Life

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Throughout your career, you will encounter a series of so-called friends, confidants, and others who will come up to you and let you in on various things that “people are saying about you.” I am not talking about the sort of people who are...

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Filed under Featured, Life Lessons 9 Comments  

The Best Way to Prepare for a Job Search and Interviews

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Several years ago when looking for a position in Los Angeles, I interviewed with numerous law firms. In virtually every one of these interviews I ran across an attorney who knew not one, not two, not three—but numerous, numerous attorneys in my...

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Filed under Featured, Finding a Job 6 Comments  

The Godfather, a First Google Employee, Steve Ballmer and Microsoft

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A few years ago, I had dinner with one of Google’s first employees. How he joined Google was a long and convoluted story that had more elements of luck than I can ever recount. He’d been working in a midsized town in relative obscurity and...

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Filed under Employment Do’s and Don’ts, Featured 9 Comments  

You Will Succeed in Your Job and Job Search When You Are Concerned with Giving and Not Taking

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The quality of our lives, in many respects, is determined by our working lives. Being able to enjoy our jobs and being able to get jobs is something that’s incredibly important. A job is not just about earning a living; it’s about forming...

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Filed under Advancement, Employment Do’s and Don’ts, Featured, Finding a Job, The Role of Jobs in Today’s World 3 Comments  

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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