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How to Find Unadvertised Jobs

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I’m a businessperson. As a businessperson, I find I get a lot of phone calls from private equity companies and so forth throughout the day. I enjoy getting these phone calls, not necessarily because I’m looking for their investment, because it can...

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Filed under Featured, Finding a Job 2 Comments  

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference where someone talks...

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Filed under Advancement, Featured, Finding a Job, Job Market 6 Comments  

Push Yourself Outside Your Comfort Zone

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About ten years ago, an attorney who had been practicing about seven or eight years longer than me purchased his first house.  I remember congratulating him on the purchase, and his response shocked me at the time: “I am very happy with the house. ...

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Filed under Featured, Goal Setting 1 Comment  

Success Requires Ignoring Group Norms

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When I started legal recruiting, within a few months of starting the business, I met a man who was one of the founders of the dominant legal recruiters association. At one time, he had the largest legal recruiting firm in California. As I spent time getting...

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Filed under Featured, How to Succeed 2 Comments  

Criticism, Your Career, and Your Life

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Throughout your career, you will encounter a series of so-called friends, confidants, and others who will come up to you and let you in on various things that “people are saying about you.” I am not talking about the sort of people who are...

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Filed under Featured, Life Lessons 9 Comments  

The Godfather, a First Google Employee, Steve Ballmer and Microsoft

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A few years ago, I had dinner with one of Google’s first employees. How he joined Google was a long and convoluted story that had more elements of luck than I can ever recount. He’d been working in a midsized town in relative obscurity and...

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Filed under Employment Do’s and Don’ts, Featured 9 Comments  

Fight for the Right to Work

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In a bad job market, the most important thing you can do is to keep trying.  Never give up.  Life is a race and your career is also a race.  The problem with most people is that they are often willing to give up at the first sign of difficulty. ...

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Filed under Featured, Getting Ahead, Life Lessons 3 Comments  

The Dangers of Getting Jobs Through Friends

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Men are more ready to repay an injury than a benefit, because gratitude is a burden and revenge a pleasure. “Oh, I already have a friend there. I’ll just contact him.” In the job market, it’s one of the more common things we hear...

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Filed under Featured, Finding a Job, Job Market 4 Comments  

Your Job Is a Game-Make Your Opponents External

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After being in the workforce for many years, I’ve come to realize that all of our jobs are, quite simply, games. In every job you have ever had, you are part of a game. Your ability to play the game and be part of the team will determine your success...

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Filed under Featured, Keeping a Job 10 Comments  

The Benefits of Failure

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Several years ago I was working with a distinguished law firm partner who had been given a few months to find a new job by his existing firm. The partner had not looked for a job in probably twenty-five-plus years and I think his confidence was  shaken...

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Filed under Featured, Finding a Job, The Role of Jobs in Today’s World Leave a Comment  

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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