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10 Powerful Lessons from a Turkish Rug Trader

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Several years ago, I was staying at a beautiful hotel on the beach on a small Greek island. The hotel was full of young people in their mid-20’s who appeared to be having the time of their lives. I had chatted with the receptionist several times...

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The Foot-in-the-Door Phenomenon and Your Job Search

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One of the most powerful and important things you can do to get a job or achieve anything in life is learn how to just get your foot in the door. Once you are able to get your foot in the door, everything changes. My entire life, I have seen firsthand...

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Filed under Advancement, Featured, The Role of Jobs in Today’s World 8 Comments  

Making Others Aware of Your Weaknesses Can Make You More Trusted

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Several years ago I was on vacation with my wife in Paris and was trying on shoes and found a pair of dress shoes that I really liked a lot. I had never seen a pair of shoes like this before and they were extremely comfortable. After trying them...

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Practice Makes Perfect

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A year or so ago I was at a wedding, and a very successful doctor started talking to me. I was very impressed with this doctor and already knew of him through several people before our meeting. He was involved in some fascinating and cutting-edge research...

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Filed under Featured, Getting Ahead, Life Lessons 7 Comments  

Meg Whitman’s Greatest Achievement, Networks and Your Career

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A few years ago a woman who was working for me sent me a long letter asking for an extreme raise—four times what I was currently paying her. Without going into too much detail, the woman was incredibly accomplished and had a background that was absolutely...

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The Importance of Planting Seeds: My Experience with the Scientologists

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“And when much people were gathered together, and were come to him out of every city, he spake by a parable: a sower went out to sow his seed: and as he sowed, some fell by the way side; and it was trodden down, and the fowls of the air devoured...

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Filed under Featured, Getting Ahead, How to Succeed 5 Comments  

Cheap Is Expensive: A Marine Disaster

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One thing I’ve learned in my lifetime is if something seems too good to be true, it probably is. Every day, so many of us are glued to televisions and see people become rich overnight on game shows. Growing up, kids receive a lot of messages that you...

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Filed under Featured, Getting Ahead, Life Lessons 10 Comments  

Do Not Be Immobilized in Your Job Search

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Several years ago, I was sitting in my office and the most amazing candidate came across my desk. The attorney had a degree in a hard science discipline from a school like CalTech or MIT (I believe it was physics), had gone to a good law school,...

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Filed under Featured, Finding a Job 3 Comments  

You Need to Be Seen as an Authority

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Several years ago I learned about the power of authority while operating an asphalt business in Michigan. When I initially started the company, it was called something like “Barnes Asphalt Service” or something along those lines. When I showed...

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Filed under Featured, How to Succeed, Life Lessons 11 Comments  

You Need Connections to Make the Most of Your Career

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Several years ago I went to a seminar on public speaking and publishing held at a hotel near the Los Angeles Airport.  From what I remember, there were two ticket levels for the seminar—a ”standard” level and a ”VIP” level. ...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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