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10 Powerful Lessons from a Turkish Rug Trader

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Several years ago, I was staying at a beautiful hotel on the beach on a small Greek island. The hotel was full of young people in their mid-20’s who appeared to be having the time of their lives. I had chatted with the receptionist several times...

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You Need to Stop Competing and Seeing Differences Between You and Others

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If you are looking for a job, trying to improve in your current job, or simply wish to experience a better life, there’s one thing you need to do: You need to be friends with everyone you meet in business, and stop competing and seeing differences....

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Filed under Advancement, Featured 1 Comment  

The Greek Parthenon and Your Career

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One of the most important lessons for our lives and careers comes from the Parthenon in Greece. The Parthenon has been standing in the same location for almost 2,500 years and is considered one of the world’s great cultural monuments. It is largely...

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Filed under Featured, Getting Ahead, Life Lessons 4 Comments  

The Importance of Fitting In

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One of the most persistent mistakes people make is not fitting in with their work environments. Fitting in enables you to both get and keep a job. In terms of what it takes to succeed in the long term, fitting in may actually be more important than your...

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Filed under Featured, Job Market, The Role of Jobs in Today’s World 19 Comments  

Do Not Allow the Past to Limit Your Opportunities Today

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My one-year old daughter calls a coffee cup “hot” and avoids coffee cups lest she get burned. Until she learns that the coffee cup can also contain coffee, milk, and other foods that will not harm her, she is likely to avoid coffee cups for...

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Filed under Featured, How to Succeed, Life Lessons, Staying Positive 6 Comments  

You Need to Be Able to Close

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The ability to ‘‘close’‘ and get the sale is the most important skill in selling. It’s something that few people know how to do. Many people can get a consumer, an employer, or others to the cusp of making a purchasing or a hiring decision;...

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Filed under Featured, Finding a Job, Job Market, The Role of Jobs in Today’s World 7 Comments  

Making Others Aware of Your Weaknesses Can Make You More Trusted

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Several years ago I was on vacation with my wife in Paris and was trying on shoes and found a pair of dress shoes that I really liked a lot. I had never seen a pair of shoes like this before and they were extremely comfortable. After trying them on and...

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Practice Makes Perfect

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A year or so ago I was at a wedding, and a very successful doctor started talking to me. I was very impressed with this doctor and already knew of him through several people before our meeting. He was involved in some fascinating and cutting-edge research...

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Filed under Featured, Getting Ahead, Life Lessons 7 Comments  

Find an Employer with Similar Values

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In 1997, I was working for a federal judge in Bay City, Michigan. It was cold and I was working in a rural area that left a lot to be desired. Even the judge I worked for got the hell out of there when he could go to another part of Michigan. While...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 7 Comments  

Meg Whitman’s Greatest Achievement, Networks and Your Career

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A few years ago a woman who was working for me sent me a long letter asking for an extreme raise—four times what I was currently paying her. Without going into too much detail, the woman was incredibly accomplished and had a background that was absolutely...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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