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He Who Sees True Opportunities Shall Always Prosper

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People lose their jobs. Often people are released, even from the best jobs they might have ever had. People may find themselves in a position where they cannot find a job that is as good as the one they lost. What is important, however, is what people...

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Filed under Featured, Life Lessons 4 Comments  

A Message to Garcia and Your Career

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One of the most inspiring true stories I have ever read is A Message to Garcia, by Elbert Hubbard. It is a short essay that discusses the initiative of a soldier who is assigned a difficult mission of delivering a message and comes through, completing...

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Filed under Featured, How to Succeed 5 Comments  

The Secret Career Tactic of “Lock In”

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In my experience, some of the smartest and most dangerous people in the world are insurance salesmen, copier salespeople, and auto salespeople. They have a secret called “the lock in” that you can use to seriously enhance your career. Insurance Salespeople...

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Think and Grow Rich

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Napolean Hill’s Think and Grow Rich is probably, in my opinion, the best career book ever written.While the subject of the book deals with earning money, the book itself is actually about much, much more.The book deals with how to use your...

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Filed under Featured, Self Improvement Books 1 Comment  

Concentrate on Your Product

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When I was growing up, I used to spend most weekends with my father. Like most fathers I knew, my dad loved to watch sports. Football was always on during the season, and he always seemed most interested in college sports. I have always been amazed by...

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Filed under Featured, Goal Setting, How to Succeed 1 Comment  

Seek Substance and Not Style

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In analyzing her success and downfall, a recent article about Lindsay Lohan in Vanity Fair discussed how she really was a great actress but put herself into competition with those much lesser than herself in the Los Angeles social scene: “She became...

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Why You Should Never Miss a Company Holiday Party or Invitation to Your Boss’s Home

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A few years ago, I spoke with a man (now retired) who had worked in a large corporation for forty years and in his last twenty years, he basically did nothing. He was paid very well and was more or less forgotten—doing very little of anything. He would...

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Filed under Advancement, Featured 4 Comments  

Thought-Force In Business and Everyday Life

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“Thought-Force In Business and Everyday Life” by William Atkinson is an extremely interesting book that talks about personal magnetism, the quality of attracting and influencing people around us. Success in life, according to Atkinson,...

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Immanuel Kant and What Good Hiring Managers Should Look For

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Many people who make hiring decisions really do not know what they are doing. In fact, they often make mistake after mistake when hiring. They put too much emphasis on skills and experience. They are overly impressed with interviewing skills. They...

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The Graduate, Andrew Carnegie, and Finding Positive Economic Currents

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In the 1967 movie The Graduate, Dustin Hoffman plays a young, recent college graduate, Ben. At a party, Ben is congratulated by his family and their friends: Guests: We’re all so proud of you, proud, proud, proud, proud, proud, proud, proud. What...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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