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The Most Valuable Work Is Work That Repeats Itself

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When I was 18 years old, I once responded to an advertisement in the paper that stated a company looking for janitors was offering $15.00 an hour (which now would probably be the equivalent of at least $25.00 an hour). Back then, 20+ years ago, that...

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Filed under Featured, Finding a Job, Keeping a Job 3 Comments  

Women and Men, Planning, and Unemployment

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In my days of practicing law, some of the other young male associates were extremely secretive about sharing their personal lives with anyone in the firm. There were two things they did not necessarily want everybody to know about: Whether they were...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 4 Comments  

Froth, Downward Wages, and the Importance of Repeat Business

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When I started in the asphalt business, the people I was competing against were charging exorbitant rates for their work. As an example, they might charge $600 to seal coat an average-size driveway. The job would require about two hours’ worth of...

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Filed under Advancement, Featured 5 Comments  

You Need to Offer Hope

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When I was about 12 years old my stepfather was dying of cancer. The cancer had spread so far in his body there was nothing the doctors could really do anymore. They had already completed several operations, which had removed a lot of the cancer, but...

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Filed under Advancement, Featured 9 Comments  

The Dangers of Complacency

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The most important thing you can do in your pursuit of success is avoid complacency. Never allow yourself to settle down and accept your results as finite. You need to surround yourself with people who will continue to challenge you to become better....

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Filed under Featured, Life Lessons 4 Comments  

Order and Disorder and Your Career

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Every single person, place, or thing that you encounter follows these laws, which present and repeat themselves time and time again. In fact, both order and disorder are good things because they can be used to lead to great improvement in our personal...

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Filed under Featured, How to Succeed 4 Comments  

Your Success Is a Product of the Procedures You Follow

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Like many people at the time, I was pretty fascinated with the first trial of O.J. Simpson. The court days were long, droning on–and I never could watch for more than an hour or two at a time. One thing I remember quite well about the trial, however,...

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Filed under Featured, Life Lessons 2 Comments  

You Need to Be in the Right Environment

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For the past several years my wife and I have kept a saltwater aquarium. We did not get one of these intentionally, but when we moved into a new house several years ago, it had a saltwater tank built into the living room wall. Outside, there was a huge...

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Filed under Featured, How to Succeed 6 Comments  

How to Use Social Networking, LinkedIn, Facebook, and Twitter in Your Job Search

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In Los Angeles—like most major cities—if you go to a major auto dealer you will notice a group of ten or more salespeople, usually men, who are standing together (smoking, drinking coffee, gossiping, and so forth) waiting for you. In some dealerships...

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Career Advice from Aristotle

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Aristotle loved studying argumentation and the methods of appeal used to convince someone of a given idea. Aristotle believed that people can be persuaded by the following means: Ethos (an appeal to credibility) Pathos (an appeal to emotions) Logos...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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