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Do Not Allow the Past to Limit Your Opportunities Today

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My one-year old daughter calls a coffee cup “hot” and avoids coffee cups lest she get burned. Until she learns that the coffee cup can also contain coffee, milk, and other foods that will not harm her, she is likely to avoid coffee cups for...

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Filed under Featured, How to Succeed, Life Lessons, Staying Positive 6 Comments  

Remain Calm

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For a portion of one summer when I was younger, I had a valet job at the Grosse Pointe Yacht Club outside of Detroit, Michigan. I worked during the lunch hour and spent most of my time sitting in a small air conditioned shed in a corner of the parking...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 11 Comments  

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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