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Create a Sense of Urgency

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When I first started selling asphalt repair services door-to-door, I heard one response an awful lot: “Let me think about it!” In fact, I heard this so often it became tiresome after a while. I could speak with 100 people in an evening and...

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It Is Better to Be Known for Something than Nothing at All

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When I was 20 years old, running an asphalt business in Detroit, I purchased a fax machine and a couple of business phone numbers, as well as some lists of companies and businesses I thought would have big asphalt parking lots I could work on that I got...

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Managers, Idea People, and Workers

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I love watching Westerns. What fascinates me about them is that what typically occurs in these movies occurs in any organization–and the success of this process is what determines the success or failure of the organization. In most Westerns, the...

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Filed under Featured, Getting Ahead, How to Succeed 4 Comments  

The Magic Asphalt Sealer Tank

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When I was in college, my girlfriend had the annoying habit of periodically declaring that the dorms were too noisy for her to sleep. What this really meant was she had decided it was time for me to drive her to an industrial part of town so we could...

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Filed under Featured, Getting Ahead, Life Lessons 1 Comment  

Understand the Nature of People, Jobs and the Environments You Commit To

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Several years ago a long-term relationship I was in ended and I felt absolutely terrible: the person I was with could not stop fraternizing with other men. At least a few times a week, she would be out with a different man and say it was related to work....

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Filed under Featured, Getting Ahead, Life Lessons 1 Comment  

Are You Visual, Auditory, or Kinesthetic?

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You have probably heard before that people tend to be visual, auditory, or kinesthetic. In my experience, this is true and it is something you can generally pick up on within just a few minutes of meeting the average person. Understanding whether or not...

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Filed under Featured, Getting Ahead, How to Succeed 2 Comments  

Character-Building Thought Power

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In his book, Character-Building Thought Power, Ralph Waldo Trine draws a clear distinction between good and bad habits. In the process he raises questions as to whether we have control over habit forming and character building, or is it just a matter...

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Filed under Featured, Self Improvement Books 9 Comments  

The Importance of Creating and Maintaining Value

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One of the questions that has bothered me for most of my life is this: “Why don’t certain people succeed?” The reason this question has bothered me so much is because I frequently see certain people around me who have achieved incredible...

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Bears, Foster Homes, Resourcefulness, Love, and Endless Opportunity

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When I was around 12 years old, my mother decided to take my 5-year-old sister and me on a trip from Detroit to northern Michigan. There was not a lot of planning involved, and all we knew was that we were going to be gone for two weeks. There was no...

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The Importance of Encouragement

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If you look at most successful people, somewhere in their background there is someone cheering for them and believing in what they can accomplish. It could be a significant other, a friend, or a family member. When people are encouraged by others, it...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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