intangible ideas

intangible ideas

Are You More Interested in the Intangible or the Tangible?

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Several years ago, I started a business called Law Firm Staff, which is a staffing business for attorneys, paralegals, and so forth. Because it was a relatively new business and I had hired a manager, I felt that it was extremely important that the business...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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