expertise

expertise

Practice Makes Perfect

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A year or so ago I was at a wedding, and a very successful doctor started talking to me. I was very impressed with this doctor and already knew of him through several people before our meeting. He was involved in some fascinating and cutting-edge research...

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Filed under Featured, Getting Ahead, Life Lessons 7 Comments  

Do What You Do

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Anytime you step outside of your area of expertise, you risk falling down. You will be operating in a space where people know more than you and where they are smarter and better suited to do something than you are. My saga of wisdom, gained at the expense...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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