costs reduction

costs reduction

Avoid the Lawyer Mentality

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Steven Covey wrote in a June 2007 article in Entrepreneur Magazine: Consider the example of Berkshire Hathaway CEO Warren Buffett in acquiring McLane Distribution–a $23 billion company–from Wal-Mart.  A deal of this size involving public...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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