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The Most Important Thing You Can Have Is Faith

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Several years ago I was practicing law, and over Christmas I went home to Michigan from Los Angeles for a one week vacation. At the time, I was also a law professor and I had brought a stack of papers to grade with me. For several days I read paper after...

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Filed under Staying Positive 12 Comments  

Do Not Ever Be Afraid to Broadcast Your Value

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One of my favorite quotes is by Ralph Waldo Emerson, who wrote: “Build a better mousetrap, and the world will beat a path to your door.” A similar quote is this: “Build a better mousetrap, fail to advertise it or let people know about...

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Filed under Featured, Getting Ahead, How to Succeed 3 Comments  

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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