competitive industry

competitive industry

You Need to Sell, Sell, Sell

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A strange misconception among many people, especially professionals, is that there is something wrong with selling. When I talk about selling, I am referring to any number of sales activities: Selling yourself in an interview Selling yourself in a cover...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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