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business books

Never Try to Be Someone Different from Who You Are

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A few years ago, the Dean of the law school I attended took me out to lunch.  He was in town because his son was attending a math camp.  He told me his son absolutely loved math and the Dean was nurturing his skill.  Reflecting on his son’s math...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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