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Use the Power of Contrasts to Drive Yourself Forward

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The first principle is that you must not fool yourself, and you are the easiest person to fool. Richard P. Feynman, Nobel-Prize Winning Physicist When my father was growing up, his father used to spend occasional Sunday afternoons driving him through...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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