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Seek Substance and Not Style

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In analyzing her success and downfall, a recent article about Lindsay Lohan in Vanity Fair discussed how she really was a great actress but put herself into competition with those much lesser than herself in the Los Angeles social scene: “She became...

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It Is Better to Be Known for Something than Nothing at All

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When I was 20 years old, running an asphalt business in Detroit, I purchased a fax machine and a couple of business phone numbers, as well as some lists of companies and businesses I thought would have big asphalt parking lots I could work on that I got...

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Filed under Advancement, Featured 1 Comment  

Attaining Your Desires by Letting Your Subconscious Mind Work for You

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Genevieve Behrend’s Attaining Your Desires by Letting Your Subconscious Mind Work for You is a magical book that conveys to us the method of scientific right thinking and compels us to use it to think only of those things you wish to see crystallized...

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Filed under Featured, Self Improvement Books 1 Comment  

Why You Should Never Miss a Company Holiday Party or Invitation to Your Boss’s Home

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A few years ago, I spoke with a man (now retired) who had worked in a large corporation for forty years and in his last twenty years, he basically did nothing. He was paid very well and was more or less forgotten—doing very little of anything. He would...

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The Magic Asphalt Sealer Tank

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When I was in college, my girlfriend had the annoying habit of periodically declaring that the dorms were too noisy for her to sleep. What this really meant was she had decided it was time for me to drive her to an industrial part of town so we could...

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Filed under Featured, Getting Ahead, Life Lessons 1 Comment  

Career Advice from Aristotle

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Aristotle loved studying argumentation and the methods of appeal used to convince someone of a given idea. Aristotle believed that people can be persuaded by the following means: Ethos (an appeal to credibility) Pathos (an appeal to emotions) Logos...

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Colonic Hydrotherapy and the Need for Variety

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A few years ago, I was invited by Tony Robbins to his resort in Fiji to discuss the job market. I had a good time and spent about a week there. The only thing I didn’t like about the resort, however, was the quality of the gym. Tony had a personal...

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Filed under Featured, Getting Ahead, Life Lessons 8 Comments  

Create a Sense of Urgency

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When I first started selling asphalt repair services door-to-door, I heard one response an awful lot: “Let me think about it!” In fact, I heard this so often it became tiresome after a while. I could speak with 100 people in an evening and...

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The Importance of Creating and Maintaining Value

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One of the questions that has bothered me for most of my life is this: “Why don’t certain people succeed?” The reason this question has bothered me so much is because I frequently see certain people around me who have achieved incredible...

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Filed under Featured, Getting Ahead, How to Succeed 4 Comments  

Bears, Foster Homes, Resourcefulness, Love, and Endless Opportunity

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When I was around 12 years old, my mother decided to take my 5-year-old sister and me on a trip from Detroit to northern Michigan. There was not a lot of planning involved, and all we knew was that we were going to be gone for two weeks. There was no...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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