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When I was in college, my girlfriend had the annoying habit of periodically declaring that the dorms were too noisy for her to sleep. What this really meant was she had decided it was time for me to drive her to an industrial part of town so we could...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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