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The Danger of Judging Others

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When I was growing up in Grosse Pointe, a suburb outside of Detroit, I lived on a street where all of the other families were married, and my mother was the only single mother on the street. At some point it became clear to me that the other families...

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You Need to Pay the Cost

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I have been working since the time I was around 9 years old. When I was 9 years old, I wrote my age down illegibly on an employment application so that I could get a job delivering newspapers for the Detroit News. At the time, you needed to be 11 in order...

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Supermodels, Your Body, and Your Mind

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I have recently moved into a condominium in Las Vegas and every single day I go down to the gym and exercise. The condo building itself is very large and the units themselves range in price from $100,000 to upwards of $5,000,000. One of the most exciting...

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Filed under Featured, Getting Ahead, How to Succeed 6 Comments  

Being Against Something – and Your Job Search

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When I was in college, I decided to start an anti-drug and alcohol-abuse organization. I affiliated with a giant group called BACCHUS (Better Alcohol Consciousness Concerning the Health of University Students), and one year I got funding in the amount...

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Filed under Featured, Finding a Job 20 Comments  

External Sources and False Conflict

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When I was growing up, I always noticed a fascinating thing with my elder stepsister and many of the girls I knew. As I grew older, I saw my girlfriends repeat this pattern. Once a girl would get a boyfriend, and as the girl started spending less time...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 4 Comments  

Focus on Doing – and Stop Talking about Those Who Are Doing

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Throughout my career I have learned that there are generally two types of people out there: First, there are those who are out there doing this or that and making things happen. These people typically put in years to perfect their craft, whether they...

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Filed under Advancement, Employment Do’s and Don’ts, Featured 8 Comments  

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference where someone talks...

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Filed under Advancement, Featured, Finding a Job, Job Market 6 Comments  

Push Yourself Outside Your Comfort Zone

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About ten years ago, an attorney who had been practicing about seven or eight years longer than me purchased his first house.  I remember congratulating him on the purchase, and his response shocked me at the time: “I am very happy with the house. ...

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Filed under Featured, Goal Setting 1 Comment  

Create a Sense of Urgency

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When I first started selling asphalt repair services door-to-door, I heard one response an awful lot: “Let me think about it!” In fact, I heard this so often it became tiresome after a while. I could speak with 100 people in an evening and...

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Filed under Featured, Getting Ahead, How to Succeed Leave a Comment  

Relationships, Inefficiency, and Your Career

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One of the greatest obstacles for efficient businesses is the influence of relationships. In fact, relationships are sometimes so strong that they can ultimately end up crippling a business. Conversely, some of the greatest powers you personally have...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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