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Think and Grow Rich

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Napolean Hill’s Think and Grow Rich is probably, in my opinion, the best career book ever written.While the subject of the book deals with earning money, the book itself is actually about much, much more.The book deals with how to use your...

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Filed under Featured, Self Improvement Books 1 Comment  

Concentrate on Your Product

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When I was growing up, I used to spend most weekends with my father. Like most fathers I knew, my dad loved to watch sports. Football was always on during the season, and he always seemed most interested in college sports. I have always been amazed by...

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Filed under Featured, Goal Setting, How to Succeed 1 Comment  

External Sources and False Conflict

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When I was growing up, I always noticed a fascinating thing with my elder stepsister and many of the girls I knew. As I grew older, I saw my girlfriends repeat this pattern. Once a girl would get a boyfriend, and as the girl started spending less time...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 4 Comments  

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference...

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Filed under Advancement, Featured, Finding a Job, Job Market 6 Comments  

Seek Substance and Not Style

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In analyzing her success and downfall, a recent article about Lindsay Lohan in Vanity Fair discussed how she really was a great actress but put herself into competition with those much lesser than herself in the Los Angeles social scene: “She became...

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Filed under Featured, Getting Ahead, How to Succeed Leave a Comment  

Are You Motivated by Information, People, Activities, Things or Places?

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Most people are motivated by either information, people, activities, things, or places. You are probably focused on one of these as well, and this explains why some people interest you, and others you find boring. This also explains why you hit it off...

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Filed under Featured, Getting Ahead, Life Lessons 6 Comments  

The Path of Prosperity

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In his book, “The Path of Prosperity”, James Allen teaches you how to change your life through the way you think. This book will help you  understand how to find peace and prosperity by changing your attitudes and reactions to life’s...

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It Is Better to Be Known for Something than Nothing at All

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When I was 20 years old, running an asphalt business in Detroit, I purchased a fax machine and a couple of business phone numbers, as well as some lists of companies and businesses I thought would have big asphalt parking lots I could work on that I got...

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Filed under Advancement, Featured 1 Comment  

The Butterfly Effect, Pacifiers, and Interconnectedness

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I am in my late 30s and I keep seeing all of these women who are around my age, or a little bit older, getting plastic surgery. Yesterday, one woman I know, who is pretty famous, sent me a link to an online video of her being interviewed on a national...

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Filed under Featured, Keeping a Job, The Role of Jobs in Today’s World 3 Comments  

Being Against Something – and Your Job Search

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When I was in college, I decided to start an anti-drug and alcohol-abuse organization. I affiliated with a giant group called BACCHUS (Better Alcohol Consciousness Concerning the Health of University Students), and one year I got funding in the amount...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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