airplane captains

airplane captains

Rap Stars, House Managers, Crystal Meth, Prison, and Your Ego

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Several years ago, I was on an airplane that sat on the tarmac for at least an hour due to a screaming rap star. Seated not far from me (in coach) was a very famous rap star, and he was furious. He was upset because he had been seated in coach and there...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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