Advancement

Advancement

The Foot-in-the-Door Phenomenon and Your Job Search

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One of the most powerful and important things you can do to get a job or achieve anything in life is learn how to just get your foot in the door. Once you are able to get your foot in the door, everything changes. My entire life, I have seen firsthand...

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Filed under Advancement, Featured, The Role of Jobs in Today’s World 8 Comments  

Abraham Lincoln, Bringing People Together, and Your Career

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Several years ago, after September 11, 2001, I was speaking with the founder of an internet consulting firm in San Francisco. The firm was getting ready to close its doors and go out of business because all of its work had gone away. During the several...

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Focus on Doing – and Stop Talking about Those Who Are Doing

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Throughout my career I have learned that there are generally two types of people out there: First, there are those who are out there doing this or that and making things happen. These people typically put in years to perfect their craft, whether they...

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Filed under Advancement, Employment Do’s and Don’ts, Featured 8 Comments  

You Need to Be in Favor with the Right People

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When I started my first company, back in 2000, I and the other people who were with me at the time sat down and had a three-day meeting during which we discussed what we wanted the company to be then and what we wanted it to become. It was an incredible...

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Do What You Want to Do, Not What You Think You Should Do

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I know two men who worked in New York City, each of whom made millions of dollars and immediately quit their jobs, taking up completely different careers as gas station owners in New Jersey. I learned about one of these men when I was in college, and...

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The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference...

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Filed under Advancement, Featured, Finding a Job, Job Market 6 Comments  

Love Your Work and the People Who Give It to You

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From the time I was 19 until I was about 27, I spent a good portion of my summers doing asphalt work around Detroit. That included asphalt sealing, hot tar crack filling, and asphalt patching. It was seasonal work and most people in Michigan only seal...

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The Graduate, Andrew Carnegie, and Finding Positive Economic Currents

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In the 1967 movie The Graduate, Dustin Hoffman plays a young, recent college graduate, Ben. At a party, Ben is congratulated by his family and their friends: Guests: We’re all so proud of you, proud, proud, proud, proud, proud, proud, proud. What...

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Why You Should Never Miss a Company Holiday Party or Invitation to Your Boss’s Home

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A few years ago, I spoke with a man (now retired) who had worked in a large corporation for forty years and in his last twenty years, he basically did nothing. He was paid very well and was more or less forgotten—doing very little of anything. He would...

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Everything Is Negotiable

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Life is Negotiable Something very few people truly realize is literally everything is negotiable, and it’s important to think of your career as a chance to negotiate the best possible deal and circumstances you can for yourself. Your career, your...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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