Advancement

Advancement

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

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I’ve been going to conferences for one thing or another at least a couple times a year for the past several years. I’ve spent thousands of dollars attending marketing-related conferences. If I go to one more conference where someone talks...

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Filed under Advancement, Featured, Finding a Job, Job Market 6 Comments  

Relationships, Inefficiency, and Your Career

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One of the greatest obstacles for efficient businesses is the influence of relationships. In fact, relationships are sometimes so strong that they can ultimately end up crippling a business. Conversely, some of the greatest powers you personally have...

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Do What You Want to Do, Not What You Think You Should Do

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I know two men who worked in New York City, each of whom made millions of dollars and immediately quit their jobs, taking up completely different careers as gas station owners in New Jersey. I learned about one of these men when I was in college, and...

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The Secret Career Tactic of “Lock In”

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In my experience, some of the smartest and most dangerous people in the world are insurance salesmen, copier salespeople, and auto salespeople. They have a secret called “the lock in” that you can use to seriously enhance your career. Insurance Salespeople...

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You Need to Stop Competing and Seeing Differences Between You and Others

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If you are looking for a job, trying to improve in your current job, or simply wish to experience a better life, there’s one thing you need to do: You need to be friends with everyone you meet in business, and stop competing and seeing differences....

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Don’t Be Dead Weight-Contribute More Than You Take

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One of the most important things you can do for any employer is produce value far in excess of what you receive as compensation. When you look at a highly compensated salesperson, for example, the chances are very good that he or she is producing a lot...

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Why the Best Executives Are So Highly Paid

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The higher I have risen in my career, the more criticism and the more obstacles I have faced. In today’s world, if you lay off an employee, fire someone, or make any other decision that potentially upsets people, you face incredible scrutiny. Former...

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Why You Should Never Miss a Company Holiday Party or Invitation to Your Boss’s Home

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A few years ago, I spoke with a man (now retired) who had worked in a large corporation for forty years and in his last twenty years, he basically did nothing. He was paid very well and was more or less forgotten—doing very little of anything. He would...

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Working on Sundays and Concentrating on Your Work

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There is a secret to success, common among most successful people out there that I have seen time and time again: Working on Sundays. When I was practicing law, the best attorneys were always in on Sundays. When I was a student in college and law school,...

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Over Deliver Because It Is Not about You

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Several years ago, I was in the midst of opening up various legal recruiting offices around the United States. In my sheer enthusiasm for the business, I would bring new recruiters from around the country to Los Angeles and have them live with me for...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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