steve ballmer

steve ballmer

The Godfather, a First Google Employee, Steve Ballmer and Microsoft

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A few years ago, I had dinner with one of Google’s first employees. How he joined Google was a long and convoluted story that had more elements of luck than I can ever recount. He’d been working in a midsized town in relative obscurity and...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Mar 31,2020

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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