repeat business

repeat business

Froth, Downward Wages, and the Importance of Repeat Business

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When I started in the asphalt business, the people I was competing against were charging exorbitant rates for their work. As an example, they might charge $600 to seal coat an average-size driveway. The job would require about two hours’ worth of...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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