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If You Really Want Success, Go through Unpeopled Ground

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In The Art of War, Sun Tzu says, “To go one thousand lives without fear, go through unpeopled ground.” To me, this means when you go forward, you should move through open space that is undesired or uncontested. When you move in this way, your...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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