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Criticism, Your Career, and Your Life

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Throughout your career, you will encounter a series of so-called friends, confidants, and others who will come up to you and let you in on various things that “people are saying about you.” I am not talking about the sort of people who are...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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