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Getting Referrals from Powerful People (We All Know Someone)

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When I was practicing law at a major Los Angeles law firm several years ago, something happened that was difficult for me to believe. The firm where I worked employed some of the top law school graduates in the United States. For example, in the year...

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Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on Sep 20,2022

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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