old man

old man

The Old Man, the Radiator Shop, and Integrity

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In the summer of 1989, a man put a 5,000 gallon tank of asphalt sealer in an unused bay of his radiator repair shop. Instead of servicing cars, the mechanic had chosen to place a gigantic tank of asphalt sealer within that space. Somehow a large asphalt...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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