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job search videos

Success Requires Ignoring Group Norms

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When I started legal recruiting, within a few months of starting the business, I met a man who was one of the founders of the dominant legal recruiters association. At one time, he had the largest legal recruiting firm in California. As I spent time getting...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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