competitive positions

competitive positions

You Need to Stand for Something

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Today, I read a story in the Washington Post about a girl who recently resigned from West Point and is going to Yale. She resigned from West Point because she is gay and the school will kick her out if it learns that she is gay. Tired of compromising...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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