claude hopkins

claude hopkins

Scientific Advertising By Claude Hopkins

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Scientific Advertising by Claude Hopkins is one of my favorite books. It is a classic book and something that many people I know who are extremely successful have claimed as the source of their success. The book was the first popular book to talk about...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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