claude hopkins

claude hopkins

Scientific Advertising By Claude Hopkins

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Scientific Advertising by Claude Hopkins is one of my favorite books. It is a classic book and something that many people I know who are extremely successful have claimed as the source of their success. The book was the first popular book to talk about...

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Career Advice

Job Market

Look at Your Job (or the Job You Are Seeking) from Your Employer’s Point of View

By on Oct 19,2018

Businesses who understand what their clients want, rather than what they presume their clients want, tend to perform much better than their competitors. You must view your service from your client’s point of view. In a job search you must view your potential employers as customer. You must find out what is important to your employer or interviewer, and you will stand out in your job search.

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