career and jobs

career and jobs

You Need to Be Seen as an Authority

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Several years ago I learned about the power of authority while operating an asphalt business in Michigan. When I initially started the company, it was called something like “Barnes Asphalt Service” or something along those lines. When I showed...

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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