business expansion

business expansion

Help and Promote Expansion

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Whenever I speak to other business owners and ask them how they are doing, one thing I hear over and over is the following: “Things are going well and we are expanding.” In fact, I hear this statement so often, it is difficult to believe....

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Career Advice

Job Market

The Kick-Ass Marketing Secret of the Most Successful Job Applicants and Employees

By on May 20,2019

Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

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