Just as a Unique Selling Position (USP) is important to sell a product, your own USP is vital for marketing yourself to potential employers. You must define your USP before even creating your resume, as it comprises the basic product that you are trying to sell in your interview. Focus your USP on a specific niche, for which there is market demand, and make it thoroughly persuasive.

My first job out of law school was working for a federal judge in Northern Michigan. The position did not pay very well, but that did not matter to me at all. I decided I was going to “live it up!”

In this article Harrison discusses the importance of loving your work and also the people who give you work. Work is the most important thing you can have. Without work, everything stops. So respect the work you are doing. Having work is a privilege and this work can lead to more work. You need to respect people who give you work and you need to get work at all costs. It is never good to be without work. Being without work means your skills and value do not currently have a place. Do the work to the best of your ability. The only way to advance is by doing good work and exceeding expectations. Doing good work is crucial to our lives. Make the most of your job and give it your all. The harder you work, the higher you will climb.

In this article Harrison discusses the importance of putting your efforts in the right direction. The most important decision you can make is deciding where you are going to put your effort. If you choose the right field for your efforts, you will frequently be richly rewarded (even if you do not have a lot of skill in the field). When you identify something that the market wants, and provide it, then you can frequently do quite well—even if you are not particularly skilled. It is just a question of being at the right place at the right time and taking action. In your career, very little is more important than where you choose to focus your effort. Nothing is more important than working somewhere with opportunity and where you are being carried away by the wind of a positive economic current.

There are many sources for government jobs, but these jobs receive relatively few applications because they are poorly advertised and for this reason can be much easier to get than private sector jobs. Many people fail to check, or don’t even know about, the thousands of government job-related websites that exist. You need to look beyond commercial job boards to find these jobs, that other job seekers may unwittingly overlook.

There is vast potential beneath the surface of each individual person, and it is the same with the job market. Many people fail in there job search because they only pursue one tactic, find nothing, and conclude that there are no jobs available. When looking for a job, you need to go deep beneath the surface, and exhaust every job board, employer website, and other possible avenue in order to get ahead.

Determining whether you are most interested in information, people, places, or things can help you better understand your career and life priorities. Everyone’s motivation is different, and their motivation places them in one of these categories. These are deep-seated personality types, among which there is no intermingling, and each has its positive and negative points. You must find a work environment in which your natural inclinations and interests are nourished.

Things will not always go the way that you want them to go, so you must not be discouraged by adversity in your job hunt. When you persist and consistently put forth your best effort, things are much more likely to go in your favor. Also, you must resist others’ efforts to undermine your efforts and potential; focus instead on doing everything in your power to fight on and complete the task at hand.

Address your weaknesses, and offset them complementary strengths when they become an issue. You want to be trusted and your weaknesses to be overlooked. When interviewing, you must bring up and address your weaknesses to your employers before bringing up your strengths. Employers are more likely to pay attention to your strengths if they have already been made aware of your weaknesses, and you in turn will have more credibility. You must always be sure to follow up a discussion of your weaknesses with complementary strengths.

In this article Harrison discusses why emotional connections are so important in the workplace. In virtually every company, there are people who are not needed at all but are kept in the jobs due to some emotional connection. In every industry when layoffs occur, generally the first to go are those who do not have an emotional connection to the organization. According to Harrison there is a huge value attached to having emotional connections in your job. The holiday party, invitations to spend time with your boss outside of work, and other similar occasions are extremely important because they are a chance to form an emotional connection with the people you are working with. The emotional connection will take you farther and will last longer than any other sort of connection.

Your reactions to the world around you determine your state of mind and your progress in life. While most people tend to blame others for what is happening to them, you must learn to react in a positive way. You must understand that you usually cannot change the people and things around you, but you can control your reactions to these things; when you choose not to react negatively, you open the door to growth and fulfillment.

There are many different types of suffering that it is important to balance in your life. Physical, psychological, and spiritual suffering are all interconnected, and you must balance them so that you do not experience any one in greater proportion to the others; balancing the suffering in your life will lead you to greater fulfillment.

Understanding what you do for a living is very important for your career. You should understand the generality of your specific profession. You and your career are a product. You need to know where and how to market yourself in the best way possible. You need to be relevant and understand the skills you are offering. Being a relevant product is essential for your success. It’s easy to be relevant when you understand what you are doing and what purpose you serve. Being relevant is more than just getting a job. Being relevant also relates to serving the employers with the skills they need. You need to understand your market and what your customers want. This is the way to stay employed, and it is also the means to continual improvement.

To reach the goals to which you aspire, you must compare yourself with people superior to you for motivation. Most people prefer to look at life the way they wish it to be, rather than as it truly is. Move out of your comfort zones and face reality. Don’t seek out or compare yourself with the average people around you, as doing so will only mire you in mediocrity rather than push you forward.

You can change almost every aspect of your life through good negotiation. You must view your career in terms of opportunities to negotiate the best possible outcome; when you do this and hone your negotiation skills, you will achieve far more wealth, security, and happiness than would be possible for those who do not negotiate. While negotiation is critical, it must not be overdone; simply realize that there are always more potential opportunities than what might initially be on offer.

Here are 21 pieces of career advice no one ever gives you from well-known career advice expert and legal recruiter Harrison Barnes.

Rather than committing to a career, many people switch jobs and take positions that require completely different skill sets; consequently, they never truly master their primary skills. While there is nothing wrong with changing careers, you must find something and devote yourself to it; many people have succeeded in relatively simple jobs, because they have committed to and mastered their craft. Develop a specialized interest, nurture it, and continually improve at it, and you will find the universe rewarding you.

Being present is crucial to your career’s success and longevity. The more that you are present in your career, the more valuable you will be to your employer, and thus the more likely you will be to keep your job. Employers want commitment and presence in their employees, and those possessing such attributes will always prevail over those who do not.

Around Los Angeles there is a plumbing service known as the Lone Drainer. The Lone Drainer typically drives around in a van and responds to various plumbing issues. To my astonishment, there are Lone Drainers all over. I even saw a Lone Drainer in Australia...

Many people have intuitions about areas in which they would like to improve or things that they would like to avoid. Your intuition is usually correct, and trusting it can help you avoid bad things that might befall others who ignore their intuition. People are all aware, on some level, of the things holding them back, but few people are willing to acknowledge and address these things. Knowledge of your weaknesses and what you should do about them comes from your intuition.

Be supportive of those around you; the more you do this, the more successful you will be in your work and life. In terms of your career, you need to constantly add value and focus on adding more to your organization than you take. Use your learning to constantly seek new forms of revenue generation and support your company’s growth.

We all create problems about something in our lives, and respond to these problems differently; these problems are life’s way of sending us messages and challenges. We can make these problems work either for us or against us. Develop a sense of clarity about the true nature of whatever problems you are facing. When you remove the charge from problems and view them in the present rather than the past, you will find that the solution lies within each problem and you save your time and energy in dealing with them.

Companies are constantly striving for greater efficiency, and jobs tend to disappear because they can be done cheaper elsewhere. Consequently, you must constantly seek to improve your own efficiency in order to retain your value to your employer. Work to always increase the company’s output at the lowest possible cost. You will succeed if you find a position where your role is tied to increasing the efficiency of the company’s work.

When you are a commodity, you can be replaced on a whim and have no value beyond anyone else in the market. Do something that differentiates you from others. When you are unique, you are no longer someone whom employers can easily find on the open market and your value will increase. Establish yourself as irreplaceable due to your unique skills. Understand your employers’ needs and desired direction in order to create value for them.

Giving access to a lot of information and providing a platform for research and analysis immensely helps people to make the right choices in life. You must offer people a strong platform through your work to help them make the best choices for themselves, and you yourself will ultimately benefit due to the good you do for the world.

Everything happens for a reason, and that reason might lie hidden underneath the surface. Understand the root cause of everything that is happening to you and around you. When you see the seed from which the tree has grown, you will discover exactly what you should do to improve your life and career.

Change is the most beneficial thing that can happen to you; starting from scratch gives you the opportunity rebuild your life and career in the manner you see fit. You must find where there is upward movement and opportunities are being created, and ensure that your own structures and ways of operating are effective and relevant to you. Orient your life towards happiness and growth in everything you do.

A powerful sense of self will make all the difference in your life. You must understand that your sense of yourself and your capabilities come from inside of you, not from the external forces that have brought you to your current place in life. What you feel internally might be completely different from what the world is telling you, and you must learn to focus on the former rather than the latter.

The past does not dictate the future, so you should not use inductive reasoning to make conclusions about your life or career. Recognize when you are making incorrect conclusions based on past events, and switch to deductive reasoning in which you are not limited by the past. You will find your conclusions to be much more accurate, and you will succeed as a result.

In order for you to be effective in your position and successfully obtain new ones, you must express gratitude, and appreciate both what you have achieved and what you are becoming. Believe in positive things. Your career has great potential and so do you, and only by realizing this can you perceive the world around you as supporting your belief system.

You need to provide people what they want, otherwise you will not have a job. Although they might not always be the most desirable kinds of jobs, certain jobs always exist because they provide services that people will always require. The only secret to continual employment is to provide a service that people always need; if you do this, and nothing else, you will always find yourself employed. Give people what they want.

The most successful people never slow down, and do not allow themselves to get too comfortable. Everyone works to achieve their goals, but failure comes when they decline the amount of effort they put forth after having achieved these goals. When people get too comfortable, they cease to put in the additional effort to progress further and consequently fail. People who succeed in the long-term constantly seek challenges, make room for further growth, and demonstrate their ability to take up further responsibility.

In this article Harrison discusses how people who stand for something always do better than those who do not. Companies who stand for something always do better than companies who do not. The most successful companies not only stand for something, but they are completely consistent with their core principles. This is what keeps them going and this is what makes them successful. One of the largest problems that people have in their careers is when they diverge from what they are good at. When you do not stand for something, you divert from your true strength. Everything begins to crumble and slowly fall apart when you are not doing something that you are really good at. The biggest success comes when you stand for something and are good at it.

In this article Harrison explains how you can ensure success in your career by externalizing your opponents. Your job is like a game; if you work hard, play by the rules of the company and are seen as part of the team you will be viewed as a valuable player for the company. The most significant part of any game is the presence of an opponent. Don’t look for an opponent among your co-workers. Never speak negatively of your team members. Instead, concentrate on the external opponents. External opponents bring you and the team closer as you work towards a common goal. In order for you and your company to succeed it is important to have an external opponent. Harrison advises people to consistently work hard and not participate in the politics. This is a sure way to score big in your career.