Your career is a business, and you yourself are a product that you are selling to potential employers. Your goal is to survive and sell your product for as much money as possible. Use simple business principles to market yourself, such as identifying markets for your product and recognizing the importance of your brand. Good basic business skills can take you and your career far.

Never try to be someone who you are not, or something that does not match your natural gifts and skills. Embrace your skills, whatever they are, rather than rejecting what you are good at and setting yourself up for unhappiness. Find your true gift, and run with it.

Too many people approach their job searches from the perspective of their own needs. They need a job, they need to make more money, they need flexible working hours and benefits. This is not the way to get a job. In fact, this “me-too” method of job seeking is unlikely to get you anywhere.

Make sure that you are involved in groups that focus on positive things. Your success in life depends on your ability to focus on the outcomes you want, and the focus of the groups with which you associate will in turn shape your own focus. You must endeavor to always choose groups with a positive focus.

Think about your ultimate purpose in life, and what you are currently doing to accomplish it. Everyone is gifted with unique talents, and a failure to identify and utilize yours would be tragic for your life and career. The greater purpose you identify in your life, the greater the obstacles you will face. If you persevere and push through these hurdles, you will find the rewards to also be correspondingly greater.

In this article Harrison discusses how people who stand for something always do better than those who do not. Companies who stand for something always do better than companies who do not. The most successful companies not only stand for something, but they are completely consistent with their core principles. This is what keeps them going and this is what makes them successful. One of the largest problems that people have in their careers is when they diverge from what they are good at. When you do not stand for something, you divert from your true strength. Everything begins to crumble and slowly fall apart when you are not doing something that you are really good at. The biggest success comes when you stand for something and are good at it.

In this article Harrison discusses the importance of putting your efforts in the right direction. The most important decision you can make is deciding where you are going to put your effort. If you choose the right field for your efforts, you will frequently be richly rewarded (even if you do not have a lot of skill in the field). When you identify something that the market wants, and provide it, then you can frequently do quite well—even if you are not particularly skilled. It is just a question of being at the right place at the right time and taking action. In your career, very little is more important than where you choose to focus your effort. Nothing is more important than working somewhere with opportunity and where you are being carried away by the wind of a positive economic current.