In this article, Harrison states that one of the biggest secrets behind successful marketing is communicating relevantly with people. The more the relevance in communication, the more people are willing to respond. Going the traditional way to communicate does not always work. Understanding your audience’s needs is of prime importance and it works wonders connecting with them in a personal way. You need to bridge the gap that exists and reach out in the most genuine manner. People need to trust your interest in their well being and only when this happens, will serious communication take place.

Many people fall prey to the false attractiveness of the ego, allowing it to dominate their lives and hinder their progress. To conquer your ego you must establish a sense of what is and is not correct, and introduce discipline to your business and personal lives. This means your work will result from true effort rather than cutting corners, and you will be respected for the ethics that govern your actions.

This week, I'd like to share with you James...

In this article, Harrison explains how nothing is permanent, everything faces a change at some point or another, and that everyone should possess the ability to readjust to the new situation. Your responsibilities and daily duties could end, businesses could end, and jobs could be lost without a reason or warning. You need to accept the fact that anything is possible and the comfort zone in which you might be in may just vanish one fine day. It is on such a situation that your ability to be flexible counts most. Learning new things, being with new colleagues, holding new responsibilities should be accepted very positively. Dramatic changes could occur in the job scenario, but you need to be ready for the change. You should never hold on to the past and constantly look towards the future. Change is natural and inevitable and Harrison believes that it should pave a path for progress and development.

Never try to be someone who you are not, or something that does not match your natural gifts and skills. Embrace your skills, whatever they are, rather than rejecting what you are good at and setting yourself up for unhappiness. Find your true gift, and run with it.

Make sure that you are involved in groups that focus on positive things. Your success in life depends on your ability to focus on the outcomes you want, and the focus of the groups with which you associate will in turn shape your own focus. You must endeavor to always choose groups with a positive focus.

Imagine you are a doctor working in a small clinic in the suburbs of Chicago. You are surrounded by uninspired doctors who are happy going back and forth to work each day in exchange for a salary. You, in contrast, have no interest in money and are concerned with curing a fatal heart disease. In fact, you have been working on curing this disease for the past 15 years.